23 Reasons Your Site Can Be Penalised By Google!

If ever a webmaster of SEO Company in Ahmedabad around has a worst nightmare, what could possibly it be?

GOOGLE PENALTY!

That’s totally freaky! We agree. 

If your website violates any Google guidelines, punish the site. These punishments are called penalties in SEO jargon. The reasons could vary from any suspicious black-hat SEO practices to any such malicious activities. The result of it could be devastating; either the website ranking drops dramatically, or the website is not listed in the search result at all. Ouch! That’s heart-breaking, especially after those SEO strategy formations, execution and patience for months.

To dodge the possibilities of violating any of these guidelines, a webmaster must closely observe and follow a set of guidelines and notifications. The basic SEO strategy involves on-page optimisation and off-page optimisation. Further, these funnels narrow down targeting various aspects in-page and off-page to optimise for the SEO Ahmedabad strategy to work. So, the basic Idea to understand is better is that your site is violating the Google guideline, whether on-page or off-page.

If you are a newbie and seeking a run through Google penalties site, you have landed on the right blog. We have curated the most simple and understandable classification of it look something as below.

Why Google Penalise Your Website?

The penalties are ideally the result of the below scenario.

On-page guideline violations

As the name suggests, if Google, when crawling, find any guideline violation or suspicious SEO practice on-page, then that would be listed under this statement.

Off-page guideline violations

On the contrary, one of the major aspects of the off-page SEO Ahmedabad tactic is link building. It is quite an organic process as one does not have control over the   

Some straightforward examples of what penalties would look like are

• User-generated spam
• Cloaking
• Major and pure spam problems
• Keyword stuffing
• Incorrect rich snippets mark-up
• Unnatural outbound links
• Sneaky redirects
• Structured data issue
• Excessive reciprocal links
• Footer links
• Hacked content spam
• Spam problems
• Overusing meta keywords
• Spammy free-hosts
• Incorrect structured data
• Algorithmic penalties
• Paid links
• Smuggled links
• Using a content farm
• Creating pages with malicious behaviour
• Anchor text overuse
• Forum linking
• Advertorials

How To Check If Your Site Has Been Penalised By Google?

As your website traffic would be crushed and ranking would be shattered, it becomes necessary to detect if your website has been penalised or not. There are ways

• Google Search Console
• Google Analytics
• Review your Google traffic
• Check Your Rankings
• Check Your Page Rank

And more such ways. If you are overwhelmed by the technicalities of the Google console or analytics apps, then there are other tools too that are less complex. You can use these tools to know about the Google penalties.

What is the Difference Between Google Penalties and Google Algorithm Update?

In either of these cases, the traffic and ranking would be affected. Before jumping right to the conclusion that your website has been penalised, it is better that you also check for any recent Google algorithm update that intends to provide a quality search result to the searchers out there. In accordance with the reason you find among these too, you have optimised your website.