3 Worst SEO Practices that will not make your site last till 2022
Some people are still living in the dark-age and using old, useless, and harmful SEO practices.
Read below and see if you have any bad SEO habits.
1. Stuffing Keyword(s)
There is a joke in the SEO world:
“An SEO blogger walks into a grill, bar, public house, bartender, liquor…”
It’s funny and absolutely true.
SEO services always doesn’t mean ‘keywords.’
Many years ago, “keyword density” used to mean a lot.
For those who don’t know what keyword density is, it’s the number of times a keyword has been used in a blog or article as compared to other words.
As a result, people used to reach a magical number of using keywords to get higher SERP rank and traffic.
The truth is, it’s all garbage.
Even today, most people focus on stuffing keywords.
Those who stuff keywords face a huge backlash as Google changes its algorithm. If not today then tomorrow!
Nowadays, Google has become smarter. So, to rank high, you have to quit these techniques.
Today, you have to focus on the topic or idea of the content more than the keywords.
The context should be clear and well-described.
So instead of jamming your content with keywords, start focusing on serving the useful content in front of your audience & Google.
2. Spam Comments
The most annoying technique that will make anyone to grind their teeth!
After reading an awesome blog post, you might want to jump to the comment section because some people leave their valuable suggestions & opinions in that section.
Commenting on a blog post can be a great way to connect with the blogger and other readers.
However, it’s not always that easy.
Some people leave spam comments on random blog posts because they are paid to do so. Many bloggers leave comments on other blog posts that are not even of their niche along with the link of their website or blog.
Most of such comments are often copied and pasted.
What do you think about what happens to these comments?
Well, commenting platforms such as Disqus catch such comments & eventually the persons. They then police this by blocking such spam comments and the accounts of the people coming everywhere.
Unfortunately, every website has to face spam comments.
But, various commenting platforms like WordPress, automatically nofollow such links.
Nofollow indicates search engine not to give any credit or pass authority to such links.
So if you make a spam comment about your website, product, or service, stop it!
3. Poor UX
Apart from keywords and links, there is something important: UX (User Experience).
UX is how well your user interacts with your website.
For say, it’s a Red Flag when your site has a higher bounce rate where people leave your website within a few seconds of visiting it.
This indicates the search engine that your website doesn’t have enough or no information for the users. If that’s the case with your website too, your website is of no use for Google or any other search engine.
Not only can this, having an old website design impact as well.
Many years ago, Google released Panda to clean up such site content.