During an interview for the position of ‘Graphic Designer’, I had asked a question – “which SEO strategies do you consider while working on the project?” Juggling? Well, it’s better to learn about it rather than sounding clueless in your next interview.

Most graphic designers believe that integrating creative design ideas into a project is enough to make the website look cool. They usually choose the stunning colour combinations and layout that represent business ideas. And, work hard to make the website user-friendly and pleasing to the visitors.

Okay, these all efforts are enough to attract visitors and raise the business bar. But,… but wait, how about Google? How will you impress Google as it does not interpret images!!!

How will you make your efforts worthy by giving you’re a bit for the website ranking?

I will tell you.

If you are a graphic designer, these 4 SEO guidelines can help you change the game.

1^st Put customers first

The concept of graphic designing is simple – It interprets the text form into the graphic form and represents the business with the help of colours, contents and visuals. The first and foremost thing that any graphic designer should keep in mind is, strategizing the design ideas by combining current trends, customers’ needs, and the products or services the company provides.

2^nd Include mobile-friendly designs

It’s been years that people started using smartphones instead of desktop or laptops that we all know. If the website looks improper on mobile phones, you would probably lose your potential customers. Even, eye-pleasing graphics can convince users to stick with the website and it also impacts Google analytics.

You might have better knowledge about curating graphic designs that attract visitors but, how you could dominate Google ranking is all that we are going to share here.

You can make your design piece engaging by choosing emotion-filled colours, real photographs, light & dark colour combinations, geometric shapes, abstract patterns, and minimum brightness.

3^rd Favicon

Favicon represents the brand and the business. It helps users to recognise your website in between piles of websites that provide the same services or products. In short, it is your business’s identity so it definitely means a lot.

Thus, while you design your website’s favicon, make sure to keep it simple and easy to understand. We suggest you to design it on 512px X 512px transparent canvas in Photoshop. A favicon should be small but sharp & clear to be easily recognised.

4^th webpage structure

No matter how many efforts you pour into designing or contents, visitors will never go through each of the section deeply. They just make a judgement about your website in a fraction of time by going through the website design and how you represent it to them. Also, contents like images, videos, words, or infographics play a major role to make their arrival at the website worthy.

As a graphic designer, it is important to know the users’ reading or glancing patterns so that you can plan out accordingly. Visitors scan your website in three most common patterns – Z pattern, Zig Zag pattern, and F pattern.

Z pattern is the most preferable one as it almost covers the webpage areas and there will remain no room for contents. If you have limited content or low-quality content, this pattern will always work. Zig Zag pattern offers more room to place content and visuals without affecting users’ scanning behaviour. F pattern keeps more space for the contents if you love to share more about your business or services to the visitors.

In a nutshell,

There have been many graphic designers but, if you want to do something profound, above-all best SEO Company tips can make your efforts worthy. For more such information about conquering the online market, stay tuned with Studio45.