5 Crucial Facebook Metrics You Should Track To Grow Your Business

For businesses on Facebook, the metrics they use to evaluate their social media marketing efforts by Social media marketing agency in Ahmedabad are an essential part of their success or failure. By tracking certain metrics that matter and analysing them, you can make sure your business stays on track, makes the right moves, and grows in the direction you want it to go. 

Here are five of the most important Facebook metrics every business should track.

Growth rate

When you’re starting out on social media, it can be hard to tell whether your efforts are having an impact. The growth rate is a great way to measure your success. By tracking follower growth over time, you can get a feel for how much effort you need to put in and what tactics are worth using. If you see that your followers aren’t growing at all, try something new or promote your page more aggressively.

People reached

The number of people that saw your ad. Not to be confused with how many people actually clicked on it, as you don’t pay for clicks (only impressions), but how many unique users were exposed to your ad and potentially influenced by it. This is a very important metric for gauging ROI since it measures how much exposure you’re getting from your campaigns—and whether or not they’re effective at driving business growth. 

The higher your reach, obviously, the better; if you aren’t getting new eyeballs on your content/offers/services via social media advertising campaigns, then they might not be working and should probably be changed or discontinued in favour of ones that are proving to be more effective.

Post engagement rate

The post engagement rate indicates how many people liked, commented on, shared or otherwise interacted with a post. A higher number is better because it means more people saw your content and interacted with it. Each action you prompt on Facebook sends a certain percentage of users to your website (e.g., 40% for likes).

The formula for calculating post engagement rate is: 100 – (% of total reach) / (1 + (% of total reach)).

So, let’s say that you posted an image or video to your page, and 1 million users were able to see it; 2,000 of them clicked like; 2,500 commented on it; 1,000 shared it with their friends, and 500 made a comment as a reaction.

Engagement rate

The total number of likes, comments, and shares for each post you make. It’s a good idea to look at your engagement rate on posts from month to month so you can see what kind of posts are performing best. If you see a decline in engagement rates over time, it might be because your content is not resonating with your audience anymore or because you’re posting at bad times (on weekends or late in the day). This is important because it will help you decide what types of content and which specific times work best for getting your message across to your fans.

Video views per post

Keep track of how many people are watching your videos, as well as their average duration. The more views and longer lengths, the better. Keep in mind that a video with a 60-second intro might be boring for people to watch at work. Consider timing your videos according to audience locations; for example, if you’re targeting mostly American audiences but have international fans (perhaps from a live tour), it might make sense to time your posts for when those audiences are most likely to be online. For instance, lunch hours or early evenings when traffic dips in Europe or Asia but surges in America might be good times to post.

Conclusion

Facebook is a powerful platform for Social media marketing agency in Ahmedabad to leverage. If you’re not tracking its most vital metrics, you’re missing out on key insight into your business. Measure engagement, post-click actions and more to get a clear picture of what’s working (and what isn’t) with your audience. Then use that information to grow your business.