5 Obsolete SEO Strategies to Avoid (and What You Can Do Instead)
Search engine optimization (SEO) is a constantly evolving practice. As new algorithms and methods of indexing content come out, so do new best practices for leveraging these changes to your advantage. However, not every strategy that worked in the past will work now. There are plenty of outdated and even malicious tactics that you should avoid in your quest for higher rankings on search engines. In this post, we’ll cover five outdated SEO Ahmedabad strategies—and what you can do instead:
Buying backlinks is a risky—and expensive—SEO Ahmedabad strategy. Link buying is a practice that has cost many websites their rankings, and it’s easy to see why: you’re paying someone else to do something that could be done in-house (i.e., earning links).
While Google still allows webmasters to exchange links with each other as part of their reciprocal link policy (you must mutually agree before entering into this agreement), it’s not recommended because you can get penalized for buying backlinks. In fact, Google may even remove the previously purchased links if they find out about them!
Instead of buying backlinks, try earning your own by creating high-quality content that people want to share with their audience via social media or email platforms like Buffer or Hootsuite. Once you’ve created quality content, ask yourself these questions:
- Who would benefit from reading this article?
- What keywords would they search for when looking for solutions?
Using low-quality content
Low-quality content is a waste of time and money. It’s not useful to users, so they can’t trust you as a brand, and it doesn’t add value to their lives.
You can fix this by getting rid of low-quality content altogether (and figuring out how to do it), or by making sure that what you publish is unique and relevant so that it adds value for both users and search engines.
Clogging your site with ads and pop-ups
In the past, it was common practice to clutter your site with advertisements and pop-ups. In fact, many websites are still doing this today. But there are a few reasons why this is not a good idea:
- Ads and pop-ups are a distraction. They can be annoying to users and they may even deter them from visiting your website in the future.
- Ads can be dangerous for users’ security. If you have ads on your site that contain malicious code or exploit bugs in software like Java, users’ computers could become infected by malware like viruses or spyware without their knowledge.
- Ads slow down page load time; which means visitors will leave sooner than if they didn’t have ads blocking their view of the content!
Using duplicate content
Duplicate content is a big no-no for SEO. If you’ve got duplicate content on your site, Google will penalize you for it. Duplicate content is the result of having more than one version of the same page on your site (for example, two pages with the same title, or two pages that contain identical text).
Google’s search console can help you find any duplicate content on your website. You can also use a tool to do an audit of your site and identify any instances where you’re using similar (or identical) text across multiple pages.
Ignoring secure browsing
One of the most important elements of an effective SEO Ahmedabad strategy is making sure you’re using secure browsing. This can be done in a few different ways, but here are some tips to help you get started:
- Use HTTPS instead of HTTP
- Use SSL certificates as well as HSTS headers
- Enable HTTP/2 (if your server supports it)
If you’re trying to improve your website’s ranking in Google, focus on creating high-quality content that is relevant to your target audience. This will keep users coming back and help them find what they need quickly. You can contact Studio45 to help you achieve these goals. We will work with you to design an effective SEO strategy that meets your needs.