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5 Proven Ways to Optimise Your Shopify Blog for Greater Visibility
As a business owner, you know that a strong online presence is the key to success in the twenty-first century. And what better way to build your online presence than through a well-crafted blog? Increasing brand awareness and customer loyalty is an essential part of every online business. But how do you make sure your blog is optimised for maximum visibility? Keep on reading the seven proven tips by expert Shopify Developer India to help you get started.
Have a clear purpose for your blog
When you sit down to write a blog post, you first need to ask yourself: What am I trying to achieve? What is the goal of this post? Everything else will be easier once you have a clear purpose in mind. Your blog post should be structured to help you achieve that goal. If your goal is to drive traffic to your store, then make sure your post includes links back to your site. If your goal is to increase brand awareness, then make sure your posts are shareable and include strong visuals. Always keep your goal in mind when creating content, and you’ll be able to create effective blog posts that achieve their intended purpose.
Write keyword-rich blog titles
As you write your blog titles, be sure to include keywords that people might use to find your content. These keywords can be included in the title itself, or in the metadata (the information that Shopify stores about each of your blog posts). Using keywords in your titles will help your blog posts rank higher in search engine results pages, increasing the chances that people will see them and click through to read.
Optimise your blog post URL
When creating your blog post URL, make sure to include the main keyword for that post. This will help your blog post to rank higher in search engine results pages. Another way to optimise your blog post URL is by adding hyphens between the words in your URL. This makes it easier for users to remember and type in correctly.
Use alt tags for images
When it comes to images on your blog, make sure to use alt tags. This is an HTML attribute that you can use to describe the contents of an image. Not only does this help Google index your images correctly, it also helps those who are visually impaired. Alt tags are a great way to provide key information about your images without taking up too much space.
Reference other bloggers and influencers
When it comes to blog posts, referencing other bloggers and influencers is a great way to show your audience that you’re well-informed and that you’re not just spouting off your own opinions. It also helps to build relationships with other bloggers and podcasters in your niche. If you can get them to share your content, even better! Not sure where to start? Check out our article on how to find bloggers and influencers to work with.
Shopify blogging can be a great way to gain visibility for your store and drive traffic back to your site, but it takes a bit of effort to make sure your blog is optimised for success. By following these seven tips, you can ensure that your blog posts are seen by more people, and that they rank higher in search engine results pages. Hire studio45 – the top-notch Shopify Development Company India to implement the best strategies for your business and achieve a stronger online presence.