Align Social Media Efforts With Business Goals In Just Three Easy Steps

Social media has enlarged the possibilities to connect with people anytime and anywhere in the world. It has completely redefined the way we used to meet & greet. Our mornings start with likes, shares, tweets, pins, and posts – This is how we have evolved our lifestyle with technology. Right in front of the eyes, social media become a platform for businesses. These days, jumping into the social media world without the back of a skilled Social Media Marketing Agency Mumbaiis completely a hopeless move. In this article, we will help you align your social media efforts to meet the business goals. We have classified the entire idea into three simple segments. Let’s have a look!

1. Determine your metrics
2. Evaluate the metrics
3. Track your results

After considering these three-pointers into your social media efforts, you could surely meet your business goals. Take a briefer note!

1. Determine your metrics

Targeting for a complete goal at once or with a single bigger climb is not reliable. For achieving big milestones, you need to break down your goal into smaller chunks. Stay clear about your ceasing line but divide the path with a few halt stations. Whether you want to grow sales, achieve more inquiries, or increase website traffic, your every goal can be measured with some social media metrics like traffic, engagement, and reach. Social media metrics

• Reach

It determines the total number of fans and followers with an authorization to visit your post or picture at any time. Facebook is the right source to increase your post reach. Don’t confuse reach with a number of fans or followers on social media. Measuring the reach of your post is simple. It is the result of the division between the number of fans who saw your post and number of fans active during the time.

• Engagement

Engagement is the most repeated goal of social media marketing. You come to know your post engagement through likes, shares, comments, re-tweets, and favourites. To calculate your overall post engagement, it is a result of the total interactions across all social media platforms with a total number of fans across all the social media platforms. It’s a ratio of no. of interactions vs. number of posts of your brand.

• Traffic

The prime reasons brands reach on to social media is to drive traffic to the websites. The more famous your brand gets on social media the more engagement you will have. There are a few factors that affect social media traffic such as the total fan base size on social media, how interesting your posts are, and how well you can build campaigns for the targeted audience.

2. Evaluate the metrics

Social media metrics like reach, traffic, and engagement can be measured with the right approach. These can be measured through tools, tracking, and reporting.

• Tools

Mostly social media platforms provide a native analytics suite for business account users. Going through each of these tools may become time-consuming. Reach social media analytics dashboards. There are advanced tools for measuring the metrics.

• Tracking

Track social media metrics effectively through measuring actions taken by users on each landing page and promotion types on social media. Every social media post have their own landing page and URL. Build a custom URL to track the process is the ideal approach.

• Reporting

Data collection is an important part of measuring the metrics. Make sure a definite reporting frequency on a weekly, monthly, or quarterly base on the preference. The reporting frequency should include the promotion cycles for the products. Show trends across time and a clear distinction between organic and paid results.   

3. Track your results

This is the last step of social media efforts. Compare the results achieved against the goals and measure the shortfalls in numbers. Social media ROI is a function of your marketing costs vs. the net profits you generate from social media. It is the ratio of revenue from social media to cost of social media marketing. Studio45 – An ace Social Media Marketing Agency Mumbai can help you plan & prepare social media strategies to achieve the business goal. The important thing is to strategizing work to improve social media ROI. Anything else you want to know? Let’s connect!