Have you ever noticed website URLs having HTTP or HTTPS? If you haven’t yet, try it out in Google, you will end up with both websites. What is the difference between these two? Or how could it affect the SEO strategy? We already have shared the blog post that determines the difference between HTTP & HTTPS earlier.

But before we crack any SEO strategy, it’s important to have at least a basic idea between HTTP and HTTPS. We will help!

HTTPS

The “s” of the HTTPS indicates the website is secure. The full form of HTTP is Hypertext Transport Protocol Security which includes the SSL 2048-bit key and it can protect the connection through encryption and authentication. When it gets installed on a web server, an SSL certificate activates the https protocol and the padlock. It will allow secure connections from a web server to a browser.

With the secure websites, it becomes authentic to go through the website as they protect a user’s connection by securing their information in below layers:

• Encryption of the website ensures that a user’s activity can’t be stolen or tracked.
• Data integrity is there for prevention of files from being corrupted while they are transferred.
• Authentication provides protection against attacks and it builds user trust

Know the impact of SSL certificate on search rankings

Onsite content has a positive impact on traffic, rankings, and conversions. One of many factors is website security. How about these things get affected? Let’s see.

• Rankings

Five to six years ago, Google has updated algorithms in favour of HTTPS websites. Then, it becomes a need for most of the website owners to convert their websites into HTTPS. After a year, Google denoted that HTTPS boost can be a barrier if there will remain two different search results. This simply means, if your website is as simple in every way with your competitor’s website and your competitor’s website is HTTPS and yours is HTTP then, Google will rank their websites even after you both have same functionalities and efficiency.

• Website traffic

Rankings can generate more traffic. When any user looks out for any search results, they include a secure site as an authority or signal of trust. For instance, when users look into search results, they would see a completely secure site as an authority and click the website over many others.

• Conversions

Website users trust on the secure connections and it is fact that it’s obvious to follow best practices for the user experience to rank better in Google search results. According to the survey, 82% of people will not click or go through an unsecured website. And, around 84% of users will not prefer to purchase when they find it an unsecured connection.

Studio45 is a leading SEO company in Ahmedabad that can be your perfect destination for all the needs of website ranking and boosting the performance. Do you have anything else to ask about HTTPs & SEO? Share your questions with us or inquire with us directly.