Aspects of Google Ranking You Shouldn’t Ignore

SEO is the process of getting your website to be viewed by search engines. When you search for something in Google, you see a list of results that are ranked according to how relevant they are to the keywords that were searched. The higher up your website appears on that list; the more people will click through and visit it.

But there’s more to SEO Ahmedabad than just getting your site listed high on Google’s results page (or SERP). You also need to ensure that your site actually ranks well in its category—and that means sticking with certain rules when optimizing your site’s content. These rules can vary depending on what type of website you’re working with (eCommerce sites require different rules than blogs or other sites), but there are some universal factors that affect all types of sites equally:

Mobile-Friendliness

Whether you’re a designer or developer, chances are that you’ve heard people talking about Google’s new mobile-friendly ranking signal.

But what does it mean?

Mobile-friendliness means the website is easily accessible from mobile devices and browsers. It means that the layout of your site is optimized for smaller screens, with no horizontal scrolling required to access content and functionality. In other words, if you have a website that looks different on mobile devices than it does on desktops, then your website isn’t mobile-friendly (and could be hurting your rankings).

As per SEO Company in Ahmedabad, Google has been pushing for websites to become more mobile-friendly over the past few years. If you’re not familiar with this trend, then now’s a good time to start learning about it before it starts affecting your search rankings!

HTTPS/SSL

HTTPS is a secure version of HTTP, and it’s required for e-commerce sites. That means if you’re selling something online or collecting information from your visitors (such as their name, email address, or credit card number), then you need to have HTTPS in place.

HTTPS also protects against man-in-the-middle attacks that eavesdrop on communications between your website and its visitors’ browsers. In these types of attacks, an attacker intercepts requests sent by your visitors’ browsers and sends back fake responses pretending they are coming from the server itself—this allows them to see all of the data being sent back and forth between the two parties without either party knowing this is happening. With HTTPS configured properly on your site, man-in-the-middle attacks are thwarted because both sides can verify each other’s identity using certificates issued by trusted third parties like Symantec or VeriSign.

Speed

As per SEO Company in Ahmedabad, Google is constantly striving to make sure that websites load quickly. That’s why Google created dedicated pages for the mobile speed, desktop speed and app speed.

Google also has a dedicated page for site speed – where you have the option of letting Google crawl your website or not. This can be helpful for SEO professionals who want to check their client’s websites without having to ask them first.

Intrusive Interstitial Penalty

Intrusive interstitials are pages that show up before you can get to the content you want. These pages might be ads, but they can also be prompts to download an app or share your information with a third party. Google doesn’t like these things because they block people from getting to the stuff they’re looking for on your site. If you don’t want to risk a penalty, consider removing all of these types of interstitials from your pages and replacing them with something else (like an article).

Interstitial Penalty: The penalty rate for intrusive interstitials is 30% for desktop and 35% for mobile devices. So if one out of every three users sees an intrusive interstitial during their visit, then you will get hit with a penalty by Google’s Ranking algorithms (this has been confirmed by Gary Illyes at his AMA).

Schema

• The importance of Schema:

Schema is a markup language that’s used to describe information and data on the web. Using Schema enhances the visibility of your site’s content in search results, including image galleries and video playlists. It allows users to quickly understand what information is contained on a webpage without having to click through pages or hover over links. By adding schema markup to your website, you’re telling Google (and other search engines) how it should be indexed for more accurate search results.*

• What Schema Is:

Schema is an HTML tag library used by Google and other search engines to display specific types of information in SERPs (search engine result pages). For example, if your company name or logo isn’t recognized as unique content by Google, then it could be mislabeled as something completely different—like an ad! That’s where Schema comes in handy–it enables you to recognize brand-specific entities such as product names so that they can be properly categorized when displayed within SERPs.

Backlinks

Backlinks are important for SEO Ahmedabad, but they aren’t everything.

Quality over quantity is the way to go here. Don’t just get any old backlinks; make sure that you work hard to earn links from sites that actually matter. Linking out to relevant websites on your own site can help with this—and it doesn’t hurt to get some relevant mentions in guest posts or news articles either. Sites with high domain authority (DA) tend to pass more benefits than sites with low DA, so try and get as many high DA links as possible!

Conclusion

These are just some of the top factors that Google takes into account when ranking a website. The key takeaway is that all of these things need to be considered, from how your website looks on mobile devices to how quickly it loads up. The most important thing you can do is ensure that all aspects of your site are optimized for search engines, which will help drive more traffic toward your business!