A Beginner’s Guide About Writing Effective Meta Description
You must have seen 2 to 3 lines of summary under the title of every search result on Google. If you can’t remember, do some searching on Google and see what we talked about.
Consider the screenshot below for an idea.
These 120 to 160 characters represent your business at a glance. Usually, visitors are not aware of what is inside your website, but through these few words, they can make predictions about your online business.
Let’s get into the terminology of Meta description.
A Meta description is nothing but a small HTML element that covers the content and services of your page in 1 or 2 sentences. Through these 120 to 160 characters, the visitor gets an idea of whether the information inside the webpage is related to them or not.
It is located just below the title tag and website link for the purpose of giving an accurate description of the website content to the visitors.
Not only for the visitors, but it also highlights the business for the search engine crawlers to help them understand the business and index the websites accordingly.
Importance of Meta description
According to most content writers and business marketers, the title tag is important and they pour less effort into creating Meta descriptions. No doubt, Meta descriptions aren’t considered for SEO strategies, but they are still important.
The first and foremost thing that anyone would notice in your online business is Meta description.
So, if you don’t prepare your strategy-included Meta descriptions, Google will select fewer lines of your webpage content and place them as a Meta description.
Though Meta description doesn’t impact the ranking factor of search engines, it’s the first few lines that users interact with. They work indirectly to entice visitors. If you created a fully informed and creative Meta description, it stands out among the competitors and represents your business in a decent way.
Meta descriptions can drive a business’s organic growth and increase click-through rate by interacting with the audience and convince them to visit the site.
No matter how much effort you put into creating good quality content, but if you have given your minimal efforts to Meta descriptions, there are more chances that people overlook your business.
Ideas to write a result-driven Meta description
Meta descriptions were all about keywords but because of keyword stuffing and spanning practices, Google changes its algorithm. Now, they need to focus on the quality of Meta description rather than keyword stuffing.
Here are a few ideas to create profitable Meta descriptions.
- Make use of keywords if necessary and without affecting the context of writing. Rather than stuffing keywords with the goal of increasing website ranking, you should focus on the details.
- It’s important to write a Meta description that is readable and easy to grasp. So, spend more time understanding the business and then create a Meta description.
- Don’t stretch the subject and stick to the main purpose of writing.
- Never overdo things and ensure to create relevant Meta descriptions instead of distracting from the goal.
- Duplication can literally harm your all efforts, so avoid duplication or spinning tricks in the content.
Creating a Meta description is easy but what to include and when to place keywords is all about a professional’s cup of tea.
Hence, hire the Best SEO Company in India to help you create Meta descriptions.