SEO is one of the most important parts in the digital marketing strategy. The SEO market is so popular that every year it is flooded with hundreds of new tools. This year too, there are so many tools that could be used for the SEO purpose; however the best ones out of all these have been discussed below for your convenience:
- Google Keyword Planner:
This official SEO tool by Google itself is one of the most useful and reliable tools among all others. You can easily find information about any type of keyword search, country wise search, competitions and much more. However, this tool is specifically designed for the Google ADWORD users. The best part about this tool is that it is completely free of cost.
This tool is extremely very useful when it comes to link data for link audits as well as back link researches. This powerful SEO tools finds the number of referring domains a site possesses, number of unique IP addresses from where they come, the number of links from the sites like .edu or .gov. In addition to all these valuable tasks, one can also use Ahrefs for checking the density of the anchor text, lost links, broken links and much more. Overall the tool is designed for effective SEO practices and it will definitely be very popular in this year.
The most important task of SEMrush is to determine whether the website is powerful or not. This tool is mostly used when one pursues outreach or works on the link building campaigns because it helps us to check the number of keywords is the site ranking for in Google. There are some websites that have a huge volume of inbound links as well as DA, but there are no keyword rankings shown in SEMrush, then there are chances that they are penalized. This robust SEO tool is used as a part of the keyword research and you can easily find the top sites ranking for the primary keywords. This will help in creating a comprehensive keyword list once the list of keywords is combined with those few sites in the market.
- Authority Labs
With the help of this tool, you can easily track the historical rankings as well as look for the graphical representations of a keyword ranking over a certain period of time. However, most of the SEO’s are familiar with the fact that it could be used as a KPI alone as the data varies on the basis of personalization as well as data centre. This SEO tool can also be used as a mechanism to look for on how a keyword behaves over a period of time provided the data consistency by the AuthorityLabs. One of the best features of this tool is that it will allow you to observe more than one website at a time for comparison. This point is actually very helpful if you wish to see how your competitors are working with their marketing plans.