Read to Build a Robust SEO Content Strategy [Updated for 2021]
Content writing and SEO are like two wheels of a cart. Without integrating SEO strategy, your content writing efforts will never go far. Similarly, without properly crafted content, there will no positive outcome of savvy SEO tactics. To achieve big on the search engine, you need both – SEO strategist + Content marketer.
Before we jump onto how to create a robust SEO content strategy, it’s a rule to check whether you know the basics of SEO content or not.
If you’re a beginner, this guide will surely help you to step up on digital marketing.
Let’s begin with SEO content.
As stated earlier, SEO and content correlate with each other. SEO content is nothing but content crafted with the goal of driving search engine traffic. For content optimization, you need to perform a few operations, which include – keyword research, keyword optimization, content creation, and content promotion.
Pro tip – If you create content with the only motive of increasing website traffic, your result will suffer. Instead, keep it a win-win situation for both, you as a website owner and your target audience. If your audience finds nothing relevant on your website, they will never come after you. Hence, always try to add value to your content before you float them on search engines.
Websites that promote low-quality or keyword-stuffed content could be penalized by Google or any respective search engine. Such websites have low conversion rates and high bounce rates.
SEO content doesn’t only include website content and blog posts or articles. It covers product pages, articles, blog posts, guides, infographics, videos, podcasts, glossaries, and many forth.
Whenever you start strategizing any sort of SEO content, keep the below factors into your content strategy planning.
Ø Clarify your goal
The first step you should take on is, determine your business goal. What do you want – drive conversion, promote your brand, attract customers, or only increasing website traffic? The answer to this question will help you determine the right type of content and the right strategy to bind the plan. If you want to promote your products, your primary focus should be on product pages. On the other hand, if your website offers advertising services, your main goal is to attract readers by crafting quality-rich content.
Ø Focus on the target audience
Until you know who your target crew is, what they are seeking into the products or services, you could never set the target. Take help from Google Analytics software to get a clear picture of your potential customers. Pour efforts into creating a brand persona with the help of engaging & informative contents. For example, if your website targets women, you need to focus on the latest trends and post relevant videos & images that can make them stay and become regular customers. There will still remain a hierarchy of groups of women, age, style, trend, and many more that you should narrow down.
Ø Practice editorial calendar
After getting a clear idea about the target audience, start building an editorial calendar. What is it and how it helps? An editorial calendar is a schedule that determines when you will publish content and what type of content is ideal to upload. Through this, you can stick to a regular schedule as it will prevent you from missing any chance of uploading the content. Make use of outlook or Google calendar, create ongoing features, give lead time, and most importantly, never plan in too advance.
Ø Monitor the progress & re-assess
Make sure to analyse SEO content in a defined time frame to figure out what is working and what is not. Measurement of success includes links, conversion rates, comments, and views. For monitoring the process, you will have two goals, learn from the success of your strategies and keep enough room to explore new strategies for improving your SEO content.
So, are you clear about SEO content building strategy? We have tried including as much information as possible in this guide, but for more information connect with us at Studio45.