Can a Website Domain Name Affect SEO Efforts?
Previously, the domain name was a major concern in terms of SEO. Whereas in today’s time, things are quite different. Everything has changed – the way people search, Google reacts, SEO experts have strategies – it has all changed over time.
Google and many other search engines were keyword-oriented at an early stage, which is no longer a powerful approach.
Things changed after Google launched its Hummingbird algorithm. Now, search engine spiders delve deeper into the website rather than inspecting it to ensure keywords for ranking.
In the initial stage, Google favors website domains that contain keywords. It even gives a website the power to rank for the search query asked.
But, it didn’t improve queries from visitors or searchers, forcing Google to downplay the mechanism.
It was working like,
If you’re searching for household essentials and there’s a domain name that includes the word “home essentials,” it ranks on priority.
Due to this, companies have started filling keywords in domains and subdomains to manipulate Google’s search ranking mechanism. Then, things change over time.
Google recognized that a relevant result should add value to a search query. Therefore, it changed the algorithm to include certain factors such as referring sites and reliable data. Before Google starts listing results and bold keywords in any of the website content, which includes the domain. Now, keywords are highlighted in the schema mark-up or content of the website.
So, the domain name actually matters now?
Yes, it is necessary to select the right domain for a marketing strategy. It is even necessary to select a domain that fits into your business and is easy to represent what you do. However, domain name selection is not only a challenging part, but it’s necessary to think about the top-level domains.
It is important to ensure that your domain is .com, .org, and any other options. Professionals always recommend choosing a .com extension because most of the website users believe that it’s a formatted structure that a domain should end with.
Also, it will become easy for them to travel straight to your website. It is important that your URL is easily understandable and looks absolutely professional.
When should businesses seek to change their domain names?
Well, if you already have an exact match domain name, you need not change it. But, it will still depend on various things. Websites and companies that are constructed with branding need not change their domain names. This is because they are a recognised firm and people know them with their brand name.
Rather than changing the domain name, they should focus on strengthening their Seo efforts.
They tend to integrate powerful keywords, quality content, and link building to bring out results.
On the other hand, if your company is new or a start-up in the online business, it would be better if you look out for a domain name change. If you select an exact match domain, it could limit the growth opportunities.
No matter how good your business is doing on the internet, you need to have the back support of the Best Seo Company in India to help your business stand on a pivotal point.