Can Defusing Blog Comments Affect Your SEO Strategy?

Most of the websites have a blog section which they keep updating for marketing purposes. But, they close the comment section if you have noticed it. Do you know why they do this? Or how will it affect their overall efforts?

If you have no clue or confused opinion, reading this guide is a definite plus for you.

Many people believe that closing the comment section is a safer activity than facing negative comments that can devalue a business image. You might be thinking the same, but once you know about the benefits of enabling the comment section, you will never be able to turn them down.

Let’s take a look into the benefits that the comment section offers:

• Blog comments indicate content engagement

Google has different tricks to ensure that content is engaging and beneficial to readers. The blog comment section does not directly affect the algorithm, but it does affect readers in some way. If your blog post has a lot of comments, it indicates that the content is engaging. Google will support your content if there are many positive comments or if readers add their own approach to the information shared. This will not only help current readers but may also help future readers.

• Blog comments can add new keywords to the web page

You must be aware of the importance of keywords for your online business. While including keywords in the content, we have to make sure that we will not fill in the keywords or make the sentence pathetic. We aim to include as many keywords as possible to improve website performance on the SERPs and be discovered by searchers. Although keywords are not the primary focus for any blog post, they can be a good source for adding keywords and optimizing your web page for search queries. You can continue your topic in the comment section for more details.

• Blog comments entice readers to share their opinions

If your blog post attracts readers to share their opinion, it is considered beneficial to your online business. The more readers that engage with your blog post, the better it can be for your business. If a reader argues about a blog post, you can address it through the comments section which will add value to the content. Plus, you can edit the post or add updates via the comments section. Google or any other search engine will love it because it gives them confidence in your efforts to share quality content and reliable information to the readers.

• Blog comments keep the content updated

Google supports content that is fresh, quality, informative and engaging. When there is an update to old content, Google treats the old value of the content the same as a new update. Although it is not possible to update the content frequently if you add a comment section and your post can inspire readers, then the comment on the post refreshes the blog post.

As a bottom line, it is suggested to never disable the comment section and try to improve your blog post writing strategy to engage with a maximum audience.

Take the help of the best SEO company in India to make an effective strategy.