Roles and Responsibilities
- Assist the paid social strategist or executive with paid media strategies and audits, and with reporting.
- Person will be responsible for the execution of global clients & in-house company’s paid social media campaigns or even devising their entire marketing strategy – anything from creating campaigns, to budgeting for them, to planning and strategizing them. They may need skills in paid social campaign management.
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
