The Importance of a Smooth Checkout Process and How Shopify Enables it

What if the amount is deducted from the account and the payment status shows “Pending Payment” status? There is such fear in the heart and mind of every shopkeeper.

Even a survey shows that maximum number of buyers abandon cart at the time of checkout stage. For any retailer, losing customers in the final stages is truly heartbreaking. Therefore, it’s important to make sure the checkout process is as smooth as you can to help shoppers confirm purchases.

A major hurdle for buyers is the various payment methods.

There are different payment methods that buyers of different regions and ages prefer. People in the United States mostly opt for the credit card method to buy something. Similarly, people around 50+ years of age prefer COD (cash on delivery) option as they do not find it safe to share information on the site.

Since people have mostly opted for Google Pay during the lockdown period, when hygiene and safe distance become the most important rules.

Meanwhile, there is no one-size-fits-all payment method. Thus, it is up to the retailer to find out the personality of the buyers to enable them for the various payment options that Shopify already offers to the user.

Evaluate buyers’ persona

The important thing is to determine the personality of the buyers which is like your target audience who will go to buy the goods from you. Through this, you can easily determine the ideal target market that has similar needs and interests for your products or services. After identifying the persona of your buyers, you can finally find out the right payment methods they prefer to shop with. This will help you simplify the checkout process.

Ensure smooth checkout process with Shopify

Buyers always expect an easy payment process from any e-commerce store. If they don’t find the same, they avoid spending their time on the site and move to another store. After analyzing customers’ buying personalities and demands, we evaluated four ways to streamline the checkout experience and prevent shoppers from skipping and completing a purchase at the checkout stage.

1. Optimize the website

If your website runs slow, it affects your payment processing as well. Buyers expect your website to be up to speed and data indicates that the longer it takes for your site to load, the more likely they are to drop the purchase idea.

2. Mobile-friendliness

People prefer to search and order goods through mobile phones rather than desktops or tablets. So, if your website looks pathetic on any mobile device, it’s a huge loss for your business. Make sure your eCommerce site is optimized for mobile devices and is running at a good speed.

3. Enable guest checkout option

If you offer guest checkout and offer multiple payment options, it can help to remove the two hassles of leaving the cart. Buyers may not find it a good option to create an account as it is frustrating for the checkout process.

4. Let the shoppers know about security     

Buyers always want to ensure that their information is safe and secure in its place. They want to see badges and information in the form of HTTP and HTTPS to make sure the transaction is secure.

 If your online store is based on Shopify, you already have all such features to make the customers feel secure about their purchase. Improve your website’s online ranking with the support of the Best SEO Company in Ahmedabad and leave the rest to customers.