Why Is Citation Building Fundamental to Local SEO Ranking?
One of the most important parts of local SEO is inbound links, otherwise known as citations. What are they? Citations are mentions of your business on other websites and blogs, often within review sites like Yelp or Google My Business. They can also be references to your business in a blog post or article that includes your name, address, and phone number.
Here’s how they work:
A citation signals to Google that you’re a real business with real customers and locations. The more sources you have across the web, the better—as long as those citations are consistent (more on this later). Google has been known to give weight to certain types of links over others (for example, from an authoritative site over a low-quality one). But since there’s no way for you to control what kind of links come into your website (and we wouldn’t advise trying), it’s up to you to focus on getting as many quality citations as possible.
Why is Citation Building Important for Local Search Ranking?
It’s no secret that citations are a ranking factor in the local search of most of the best SEO Company in India. While it’s not the only one, they’re certainly a major factor and can help you rank higher than your competitors who don’t have a good citation profile.
Citations can make or break whether your business will rank well on Google Maps or Yelp.
- Google+ is the most common and important citation source.
- Google+ can help you rank for local searches because it’s one of the most important citation sources for local SEO.
- Yelp: This one can be tricky because it’s not just about being listed—it’s about being listed correctly and with positive reviews that are relevant to your product or service.
- Yahoo!: Yahoo! has been around since 1995, so it has some history regarding citations. But because of its decline over time (and yes, there were some big changes), many businesses have opted out of this citation site altogether. If you do decide to list here, ensure your information is up-to-date and relevant so that potential customers see what they need when searching for “yellow pages” or “Superpages” via Yahoo!.
Citations are a huge ranking factor for local searches. And, if you’re not doing them properly, they can hurt your rankings. So, get them right and start earning citations today!
In short, citations are a huge ranking factor for local searches.
Local SEO is about getting your business to rank in Google for relevant queries for specific locations. So, how does this happen?
Citations help Google understand the location of your business. They also help it understand the importance of your business to the community. In other words, they give you an advantage over competitors by helping you show up higher in organic search results than they do!
Citations are critical to SEO and local SEO. They’re like a seal of quality, letting Google know that your business is legit and that you’re consistently delivering a great service. So if you’re serious about competing in local search results, take some time to focus on building up your citations now. And if you don’t have time for this tedious process, consider outsourcing it to the Best SEO Company in India with experience in citation building like studio 45; get a quote today regarding any type of seo service today!