Comparison Between Shopify and Other Blogging Platforms
Talking about the importance of blog posts for marketing and enticing visitors is nothing new. The blog section becomes important for any online website, be it a service-based website or an e-commerce website.
If you too want to integrate blog features into your web store, there are endless suggestions from experts. They must have told you about WordPress which is the most powerful platform for blog posts. Many marketers suggest choosing WordPress because of the advanced and free features it offers.
But, times are changing. Shopify has started beating WordPress as a blog post platform. The reason behind this is the rich features it provides to the users without even requiring any custom work.
So, have a look into it.
- If you choose Shopify then the URL of the blog remains quite different. It can be “blog.websitename.com” instead of “websitename.com/blog” which affects SEO immensely. A blog can be set up as a subdomain on other platforms. Hence, there may be an SEO implication on that.
- When you work with two platforms in parallel, it will be difficult to handle cart information from mini-cart to shopping cart. To tackle such a problem, powerful coding would be required.
- If your store is based on Shopify and you choose another platform for blogging then it will create conflict. You will have a separate login and hosting for both. Plus, it will create a difference in the design and layout of your store. The theme you have activated for your store must be different from the blog post theme. Along with that, there must be different font styles and language differences all of which will create a messy situation. In such situations, you’ll have the option to locate a relatively similar theme and customize the color so that it becomes part of your theme for the Shopify site.
- Another challenging situation emerges by using Google Analytics for cross-domain tracking. If you opt for a Shopify store for an external blog, it will require substantial configuration which may take you a lot of time. If you want to know how your customers interact with different domains, you’ll need to make changes to your Google Analytics account.
- If you have already created blog posts on another platform, it is necessary to move content from that platform to the Shopify blog platform. Through this, you can improve the conversion rates of your online business and improve SEO efforts as you have a blog section on a single platform.
However, many experts also suggest WordPress’s WooCommerce platform for integration between blog features and eCommerce websites. For a comparison between these two, keep reading our guide. We will cover this in our next guide shortly.
Now, the ball is in your court
We must say that it is a more convenient way to go to Shopify for blogging feature than to spend time after enabling any other blogging platform for blog post section in an eCommerce website.
Studio45 has the answers to all your questions related to website design, development and online marketing.
Ask us anytime.