Cornerstone Content: A Newbie Guide

That’s quite a metaphor! 

This is what the cornerstone mentioned in the metaphor looks like. A stone in the corner joined walls on either side of the corner. What possibility this could be such a key aspect of the website content? Mindbobbling right?

Let us dive in and find out what’s the hype about that copywriter of every SEO Company Ahmedabad around is prioritising it without fail. 

What exactly is the cornerstone content?

It is heartbreaking to know that around 90% of the content on Google does not get traffic at all. On your website, you would surely have posted a blog and article. But do you want all the articles and blogs to rank highest on the Google SERP? This is what it means to create high-value content with the sole intention to increase traffic and brand visibility. Cornerstone content is indispensable for your website as far as digital marketing or SEO Ahmedabad around is concerned.  

Things To Note Regarding Cornerstone Content

• Should be highly relevant to your business goal.
• Lengthy than an ideal blog post
• Covers the topic to a discrete depth than a normal blog

In a nutshell, it is the most read, shared, and relevant content on your website. 

Why Emphasis On Quality Corner Stone Content?

Copywriters could not resist adopting the concept of cornerstone content for the website as it brought substantial traffic to the website and with it increase the organic leads. It surely enhanced the impact of the strategy of SEO Ahmedabad around.  

The benefits of cornerstone content 

• Raise brand awareness 
• A positive first impression
• Build natural links
• Gain authority 
• Achieve optimum conversion rates
• Strengthen positive brand identity
• Deliver a Strong Message to your target audience
• Achieve a high ranking on the SERP
• Attract relevant site visitors
• Feeding your funnel
• Increase trustworthiness

For many such reasons, it is also called Evergreen content.

Essential Ingredients To Create A Killer Cornerstone Content

• Keywords

After all the end goal is to rank on the search engine result page. These keywords would help you to do that. Long Tail keywords would play a crucial role when optimising your content.

• Pick A Idea

Not just any idea but the one that your target audience is curious about or can relate to. One of the best ideas is to pick a problem and how your business products or services can solve it.  

• Create The Masterpiece

Content is the king! It is the time to play with words such that they would end up as a masterpiece. A content piece that is SEO friendly, a magnet for visitors and most importantly showcases your business the way you wish. Do not forget to add  CTA!

• Optimise

There is the crucial ingredient that your copy must contain including the keywords, SEO Title, Headline, alt text, and more. Make sure everything is up to the mark such that it is creating a ravishing visual appeal with making sense of SEO strategy. 

• Promote

Lastly, not that you have your masterpiece ready to gain the spotlight. Ensure to promote on a variety of platforms to generate the reach to your potential customers.