Why Is It Essential to Start Blogging on Shopify?

For a single search query, there will be lots of relevant information. You won’t believe but there have been more than 2.8 million blog posts floating every single day on the web. This means, there are lots of content and the amount is continuously rising every day.

In this between, how you will project your business to the target audience, what extra efforts you need to make.

These all are the most essential things you must be worried about to stand ahead in the race, drive traffic and uplift the business image. So, what’s the way to stand unique in-between competitive market?

The answer to this is – BLOGGING. The technique is a huge part of eCommerce SEO marketing strategy, but there are lots of people that don’t realize that every Shopify site include blogs. Which platforms do you use for blogging? You might be using WordPress or any other platform.

In this guide, we are going to take a significant note on how a Shopify blog works, and how it integrates your blogging with the online store.

How about the concept of blogging with Shopify   

Shopify has embedded features for online blogs which will be enough to fulfil all your needs. Interestingly, the platform is free and easy to use, and it covers all the basics of blogging. Everything with Shopify is so simple, be it uploading images, videos, optimizing it for SEO, and the ability to schedule posts. However, it is not as effective in use as WordPress, but for blogging, you need not have all the functionality.

What benefits you could expect from Shopify Blog?

 The usage of Shopify blogs makes lots of things easy to manage and maintain the content with one admin tool to start your shop and continue the blog. They maintain the decency between your online business and your blogs. Shopify allows readers to remain active on the online shop and keep them engage on the page. The selection of Shopify is just perfect for your customers.

How will you activate your Shopify blog?

If you want to activate your Shopify site’s blog, just go to Shopify admin and click the “online store” menu on the left side. Then, click “Blog Posts” navigated on the sub-menu. On the top of it, there will be “Manage Blogs”, and then click on the “Add Blog” button in the top right. Give a suitable name to your blog and then add it to your website’s navigation menu. By using the Shopify site’s theme, you can easily customize the code by simple editing.

How will you run multiple blogs using the Shopify store?

You can simply operate lots of blogs using a single Shopify site. It will simply help you to divide various information depending upon customers’ interests, inspiration, and promotional posts.

Bottom line,

Hence, Shopify is the perfect place for blogging. What’s your take on it? We hope you find this guide worth reading. Contact Studio45 for Shopify Web Development today and start your personal or professional blogging site.