Evaluate Website Performance By Monitoring KPIs
Website creation is not a piece of cake. Starting from domain selection, server hosting, picking a theme, integrating ideas, and scaling it up with the public’s expectation is such a cut-throat condition. If you believe that developing a website and floating it on the web is enough to earn a profit, then you’re wrong my friend. Know the importance of SEO Services before you start the business.
The Best SEO Company in India works as a backbone for your online business. The company can help you with all the necessary support that Google and millions of visitors expect from you.
Let’s guess, you’ve activated an SEO plan from any top-most SEO agency. But, what’s after then?
You must measure the progress and ensure that your business is overcoming challenges in a particular period of time.
That’s what Key Performance Indicators (KPIs) do.
- Determine your target audience
Keeping eyes on your audiences’ search and purchase nature is a key to strategizing marketing plans. For that, you need to check your audiences’ reach and impact. Google Analytics or any other analytical tool can measure these things for your online business. You need to note down the exact amount of visitors, new visitors, and regular visitors through the tool on a daily basis. By considering all of these things, you can determine if the audience is growing or what lapses in between the progress. If your website has more return visitors, it is a good sign.
- Figure out conversion rate
Once you analyse everything about your audience like the number of visitors who visit your site, from where they jump on your site, how long they stay, and what they find interesting, the next important thing to measure is what they do there. Are they interacting with your website by clicking on the next page, any call-to-action button, filling the form, applying for a subscription, downloading content, asking for a quote, or dropping a message? Or they don’t do anything from the above? Directing people to your website is still a tough job, but making them stay, interact, and most importantly purchase something is a big mission. The conversion rate should be high, and you can increase it by enticing users to click on the button.
- Track bounce rate
For instance, you get successful to drag visitors to your website with smart SEO Ideas. But what’s next? It will take barely 3 to 4 seconds for any visitor to figure out whether they should stick to your site or not. They could judge you on the basis of content, functionality, features, usability, glitches, and navigation. If visitors come to your site, spend a minimal amount of time, and jump out of the website indicate something fishy with your site. It is termed as a bounce rate, which should be low. A high bounce rate means more and more visitors overlook your efforts. Keep in mind that lower bounce rates and longer session times can help you stand strong in Google’s hot-list.
The list of KPIs doesn’t end here. There are a lot more to append in the list like measuring the traffic, ROI, and business profit. If all such terms get a bounce from your instinct, then hire the Best SEO Company in India to help you measure and clear the path to success.