How Does User Experience (UX) Affect Ecommerce Stores?
Even the Best SEO Company in India could not bolster your online presence if your website is in poor UX performance. User experience is how users or visitors are going to experience your website.
What if they couldn’t find relevant results after every query in your search box? What if the website goes into a blank page after clicking the “find more” button or any other? What if the link that signifies the next destination isn’t actually working?
Anyone can get pissed off with such a website experience.
Even, you too.
In this guide, we will tell you about User Experience and how it impacts your online business setup.
User Experience breaks down as a feeling or experience of users after they interact with your website. Users crave easy-to-use, engaging, and interactive websites, applications or software. In essence, user experience showcases the user’s experience while they communicate with your software, application, or website. If your website or application can’t fulfil the user’s expectations, it may impact your business.
Read to know factors that impact the UX
Many people get confused between usability and user experience. However, both the terms are different and point out different business matters. Usability covers up efficiency, effectiveness, memorability, and learnability. Whereas, user experience denotes the pleasure and satisfaction users have while interacting with your website or application.
There are a few factors that impact the user experience which includes, accessibility, usability, usefulness, credibility, value, desirability, and discoverability of your eCommerce store.
Good user experience results in high business revenue. This is why the website should be tested properly in every way, ensure the search feature, and website behaviour.
User experience has the power to hold the customers. Around 76% of shoppers throw over their shopping carts in the middle of their exploration.
As the ratio of shopping cart abandonment increases, the revenue loss starts falling.
How SEO Correlates with UX?
How could you expect anyone to reach you if they don’t know about you?!!! It’s a baseless idea. You tend to include SEO Services to reach the target audience. And not just that, you should offer the best user experience so that random visitors will turn into potential customers for your business.
The idea of stuffing keywords in the website and waiting for a fruitful result can’t work anymore.
No doubt, keyword research or analysis can help you understand users’ searching nature or the trend, but the user experience can make them stay on the website and purchase something.
If your application or website is not designed with the inclusion of human understanding, then it may impact productivity and efficiency. So, it’s necessary to focus on how the website functions.
Huge customer satisfaction
If everything on the website – from searching the stuff, navigating through the store, putting stuff in the cart, to secure payment methods – go smoothly, customers prefer to visit, re-visit, and recommend your eStore to others for the purchase.
Increase staff satisfaction
If the website or online store runs smoothly, it will increase the business. Satisfied customers share positive reviews on various platforms which in turn increase staff satisfaction.
Are you looking for an SEO Agencyaround you? Studio45 is the SEO Company India and has years of experience in combining SEO and UX features together for powerful eCommerce store performance.