How to make Facebook Work for your Business?
Social Media Marketing is the biggest element of today’s overall business strategy. If you want to escalate your business through Facebook, this blog will help you in doing it.
So read along!
Avoid Using Facebook for the ‘hard sell’
Facebook is a fun social media platform where you can make new friends, chat with them anytime, and share what’s happening in your life right now. Therefore, you have to think outside of the business. Don’t try to sell your products aggressively. Instead, build an emotional connection with your audience.
Don’t use advertising slogans, post about the same product or service over and over again, or talk about the products everywhere. Doing so will isolate you from the rest of the people in the conversation, and people may even ‘unfollow’ you. This could even lead people to post negative reviews about you and your brand.
So be careful with the ‘hard selling’ technique.
Keep your goals and strategies clear
Just like your website, the goal of your Facebook profile must be clear. For say, if you have a coffee shop, you might want to increase the sale through Facebook by 10% in the next 6 months.
So, your strategy must include:
- Create a daily morning post that features a special of the day. You can also use coupon code so that people get attracted to it.
- Post a picture of a customer every day who is the ‘special customer’ or ‘Coffee Queen/King.’
- Encourage users to post their picture at your coffee shop and review your coffee.
By setting your goals clear, you will get a direction for your Facebook marketing strategy and exact parameters to measure your success.
Create a recognisable human voice for your brand
People on Facebook are expecting to have some conversation with you. Your social media marketing agency must write in a voice that sounds likeable, real, and a style that suits your business. They must express things as a person, in their own words, not like a jargon of a company.
The key to success on Facebook or any other social media platform is to post regularly. You can’t expect Facebook to work for you if you are hardly posting once in a month or two. Try to post every day and if that’s not possible, make sure you post at least 4 to 5 posts in a week.
Respond to your customers
Your customers want to hear from you. When they leave a comment on your post, they want you to at least reply.
If too many people are commenting on your post, try to reply to at least the first 20 or 50 comments. This will make your followers feel special and happy as well.
Use Attractive Photos and videos
Facebook is all about picture and videos. Post photos and videos of your latest products, special moments in the company, etc. You can also post videos or photos of your customers reviewing your products, food, or service.
It’s not easy to gain popularity in a few days. Implement the above tips and be patient as it will take time to show responses.
The best way to get the most of Facebook for your brand is to hire a professional social media marketing agency.
So do it right now!