How Does Google’s Ranking Algorithm Work?
If you are still thinking that building a website & launching it successfully is enough for business growth, then you are mistaken. This process is much longer and more complicated than you might imagine.
Google, one of the most powerful search engines that billions of people trust and connect to a vast network, has a great way of working.
It supports the search experience of visitors or searchers on the search engine ranking efforts of marketers. If any of the best SEO companies in India try to manipulate Google’s search ranking algorithms, it could result in the suspension of their license or visibility on the web.
In short and simple words, your marketing efforts should not only affect Google or any other search engine; it should help searchers or visitors to get the answer they look for on search engines.
For example,
If you meet all the essential requirements such as including powerful keywords, creating quality content and getting the top position on the web, but your website doesn’t seem worth finding, then there is no point in being on top.
Searchers will ignore your site and this obviously affects your website ranking.
Hence, every online business needs the support of the best SEO company in India that helps them to plan strategy, list keywords, include keywords in content, create SEO-optimized content, ensure technical SEO and follow Google’s webmaster guidelines can help you follow through for progressive results.
There are over 200 factors that determine rankings in Google’s search algorithms.
Let’s delve deeper into what Google is really like.
Google’s ranking game
Google looks for two things before designing a website for ranking, which are relevance and authority. Google looks at the results of algorithms and information gathered by search engine spiders to prioritize the relevant website for the search. Any website that gets the top spot on the search engine results page reflects the relevance of the search query.
Google has a team of experts to develop the algorithms, but the ranking depends on the algorithm, it is not determined by an individual.
Therefore, when Google updates the algorithm, SEO experts have to change their strategy based on the algorithm to remain on the top-ranking page for search queries.
What does Google prefer for ranking?
| Content | It is already said and believed that content is king for website ranking. This is one of the most important factors to evaluate the ranking. But, good content could not go far without smartly placed keywords in the content. Hence, optimize your website content with quality information, SEO friendly and grammatically correct with smart inclusion of keywords. |
| Optimization | Be sure to optimize your website with meta title, meta description, metadata, h1 and h2 tags to help search engine crawlers consider your website for ranking purposes. However, meta description and meta title are not ranking factors, but they represent the website in some way. Visitors understand your business or services through such content, so it must be of good quality. |
| Backlinks | Backlinks also known as inbound links are directed towards your website. The more backlinks your website gets, the more credibility it earns. Google gives more credit to websites that have a good number of quality backlinks and considers such websites to be more relevant. |
| Technical SEO | Your website should follow the webmaster guidelines of Google which is the most important factor of technical SEO. Ensure page speed, HTML mark-up, redirects, website cannibalism and index pages to strengthen website ranking. |
Closure,
Since there is no defined strategy to win the search engine ranking algorithm of Google as it changes frequently for a better experience, but you can hire the best SEO company in Ahmedabad to design a suitable strategy.