How to Manage eCommerce Store’s Checkout Step?
Everyone here knows how online shopping works. The usual way to shop is to visit a website, filter or search for the product you want to buy, view the product description, add the product to the cart, and you’re all set to buy. After putting the goods in the cart, all you have to do is proceed with the payment and wait for the product to arrive at your doorstep.
Many times, you may have quitted the purchase of stuff after reaching the checkout process. Does it ever happen? It must be relatable because most people have experienced such an incident.
They prefer not to make a purchase after putting stuff in the cart. They even skip and log off the website to avoid the purchase.
Do you have any idea why it happened? Why do people reach the checkout step and leave the procedure?
We will tell you.
Here are some tactics to improve your eCommerce website’s checkout experience. Read to know what Studio45 has to share on it.
#1. Payment options
Many buyers also feed in all the information for shipping and then they leave the purchase. This is because of the payment option. Some buyers prefer the one and only COD (Cash on Delivery) payment option, while many buyers want to make purchases using UPI PIN. So, your call is to let them make purchases using the payment method they want to choose from, whether it’s a credit card, debit card, Google Pay, or any other. No buyer would like to continue with the confusing checkout process or where they are at risk of sharing their account details. If it still seems like a one-touch process to progress, get help from the best Shopify developer that enables all such payment options.
#2. Make it easy to navigate
You never know who will arrive at your store and when. Most of the time the target audience is trackable, but what if someone new reaches your store!!! If they have trouble navigating, they won’t go to your web store. Before launching your store to the public, be sure to explore it from every angle. Think like a visitor or a customer. If you find it hard to find, filter, click and access paid features, you should consider it again. Make the customer experience as smooth as possible because no buyer will want to spend or get stuck in filtering and lazy loading websites.
#3. Activate quick view
When a buyer reaches the final stage of a purchase called the checkout process, you can allow them to quickly view your list of products. Make sure to highlight some product details in it to let him know whether it is the same product or not. Many web stores do not have this feature and shoppers have to re-open the link to ensure purchase, leaving them frustrated. Through this feature, the buyer can easily identify whether they want to continue with the purchase or the payment has been made and processed.
Get some more tips on how you can increase your customer base and satisfy them with the best Shopify Developer from Studio45. We have also earned a name as the best SEO Company in India with smart online marketing ideas.
Cooperation with us will help your business to reach a new stage.