Why Is It Important to Create LinkedIn Company Pages?

LinkedIn – One of the most powerful social media platforms, especially for organizations. Starting from recruitment procedure, branding, promotion, product launch news, PR strategy, and many more, LinkedIn has been proven as the most commendable spot for aspirants, recruiters, as well as organizations that seek the right candidates for their business growth.

Explore more in this article on why you should create a LinkedIn company page and how to integrate strategies to attract the target audience, make new connections, and reach the right candidates.

Since the concept of building a LinkedIn company page was out in 2018, it has become a comfortable place for people to post updates, seek new jobs, and LinkedIn members that can connect, chat, and grow with each other. With the help of the LinkedIn company page, your company can stand out & strong in between competitors with the back support of satisfied customers or followers.

Let’s start with how to create a LinkedIn Company Page,

Creating a LinkedIn company page is not rocket science, it will take a few minutes for you to be ready with it. Follow the below steps:

• Step 1. Start with a new LinkedIn page

Go through LinkedIn and visit ‘LinkedIn Marketing Solutions’ site. Take the cursor on the LinkedIn pages in the top menu and click on ‘create a LinkedIn page’. If you have already signed into LinkedIn, you need to tap the work drop-down menu and click on create a LinkedIn page from the bottom of the segment.

• Step 2. Select company size and type

Select the business size from the first two options – Two options to create a showcase page or create a LinkedIn page for an educational purpose. To understand this better, here we take the option of small business.

• Step 3. Fill into company details

Then, it’s time to fill out the information about your business. Though many fields are not mandatory, it is suggested to complete this step fully for better profile creation. There will remain form fields like name, website URL, public URL, company size, company type, tagline, brand logo, and industry category.

• Step 4. The final step to complete LinkedIn page

The last thing you need to consider here is, the admin view of your LinkedIn company page. If you are planning to build a page from scratch, LinkedIn helps you with a checklist to complete. Through these tasks, you can use the latest features such as ‘Invite to follow’ and ‘content suggestions’ to level up your business.

In this last but not the least step, you need to complete a few important tasks such as add description, cover photo, hashtags, and location. You can even add the company’s contact details and the history that tells a lot about your business.

Manage your company’s LinkedIn page this way,

It’s not like, once you create a LinkedIn page, it’s done. To be honest, it’s easy to create a page, but managing and posting on the page takes enough time and creativity. The first important thing is to determine your page admin. This person is someone who takes all the responsibility of content creation and posting on the page. After creating an account & posting contents regularly, encourage your employees to connect with the company’s page as their engagement help in driving more traffic to the page.

In the end, keep on looking into the LinkedIn Company Page analytics. Track who is visiting and engaging with your page and what type of content they seek. With time, this will help you determine through which way you need to progress.       

If you have not made a LinkedIn company page, it’s a suggestion to create it today using the above-classified steps. In case if you need social media marketing experts, collaborate with Studio45 for better suggestions.