Risk has become part of the business, be it about online or offline business. It’s been a long time, the world has chosen to rely upon online sources for shopping, finding answers, comparing products, or even gathering information. Just have a look into your daily routine: whether we want to learn something or need anything quickly, we choose Google.

Just ‘think like a customer’ while planning for a business as it helps you understand your customers’ purchase nature and the current trend. Online shopping is a new normal and thus, people start shifting their businesses online too.

But, is taking the business online enough?

The answer is NO.

You require a strong back of SEO strategies to make your website capable to stand in between competitors as well as reliable enough to be the first choice of the target audience. The challenge is not over yet – what if you get the remarkable position on Google SERP but it isn’t stable or you may get blacklisted? There comes a “website audit” in the scene. It is important to keep yourself updated with your website’s functionality.

The procedure simply helps in recognizing any of the website problems in advance and also allow you to optimize the website to take it on a noteworthy position on the search engine.

Interested to know more?

C’mon, let’s take a look into Google Manual Action.

Basically, Google issues a manual action when any of the website user complaint against the website by claiming it to not obey Google webmaster quality guidelines. Such manual actions are processed against companies that have tried to manipulate Google’s search index and cause them to be mistaken from any search results.

If you have ever received such penalty, you should never ignore it especially if you are running an online business. However, receiving a manual action report against your website could backlash your search engine results.

Once you receive Google’s manual action report, it signifies your efforts to rank on the top-most online presence get failed.

Importance of considering Google’s manual action    

Imagining the existence of digital marketing agencies without a search engine like Google can never be possible. There are two primary SEO techniques that companies would choose – Black hat SEO and White hat SEO.

The major difference between both of these techniques is – white hat SEO is an amalgamation of strategies that are followed under Google’s webmaster quality guidelines and black hat SEO relies upon unsanctioned strategies to obtain benefits.

It’s necessary to know the importance of manual actions as many companies plan out their business strategies depending upon Google or any other search engine guidelines. Manual actions help businesses in performing data-driven research to ensure quality evaluation. Manual action is a way to separate standard service provider companies from the spammers so that businesses and customers get the benefits.

Websites could have manual action reports if they find spammed content or issue in structured data. Also, there can be many other reasons why your website might have been restricted.

Duh!!! No need to get stuck if you have received Google manual action, find out the fixes below:

There have been different types of manual action reports such as,

• Unnatural backlinks from your website
• Caught unnatural backlinks to your website
• Stuffed keyword contents
• Improper mobile optimization

Are you worried about how to deal with these reports? Get in touch with Studio45 to find out an easy way and re-bounce on the field with quality website performance!