Troubled by Keyword Cannibalization? Here are Quick Fixes
As understood by most SEO experts, it is the use of the same keywords on multiple pages of the website. The intent of the SEO Company in Ahmedabad behind it is “the more the merrier”. But this does not seem to be the case, these same targeted keywords confuse the Google crawlers, and none of them ends up on the search engine result page.
At least, this is what it should mean in SEO Ahmedabad around as per the literal meaning of the word Cannibalise – “Reduce the sales of (one of its own products) as a consequence of introducing another similar product”.
On the contrary, Some Experts have highlighted it to be more of an opportunity rather than trouble. Interesting? Certain examples have proven this to be wrong! Search MacBook pro or iPhone 13 in the search engine.
It would put you in the dilemma of “So, it is not a thing then?”
Well, the crack of it lies in the search “Intent”!
The first result may intend to provide you with information regarding the MacBook Pro or iPhone13, while the other page would be more of a transactional intent – leading you to the purchase of the product.
How Can I Know If The Issue Is Actually Keyword Cannibalization?
Luckily, unlike old-time, you would have to do it all on your own. There are tools that could provide you with clear insight into whether the issue is keyword cannibalization or not.
- Time: Saved!
- Efforts: Not wasted!
- Results: Accurate!
Google Search Console is one such tool.
What Are The Quick Fixes To Eliminate Keyword Cannibalization?
Now that you have realized the impact on the ranking is due to keyword cannibalization, it is time to apply certain fixes to eliminate them.
Use 301 Redirects
Whoa! Hold yourself; too many 301s aren’t advisable, as it would harm your SEO strategy. Use it only if NECESSARY!
Alter Your Internal Linking
When reworking the internal linking, you can choose to add or change the internal linking to the content pages that you want Google to highlight when the relevant query is searched. If not, just ensure that the internal links do not have a cannibalized version of the page.
Use of Canonicalization
By doing so, you are explicitly informing the search engine regarding the specific URL as the master copy of the page or simply a primary one. Google would prioritize the page with a canonical tag over any other in the search engine results. This way, you are not obliged to remove any of the pages with valuable content.
Merging and Consolidating Pages
Tough, you could differentiate pages based on the search intent; there would still be pages that are competing due to relevance with similar search intent. In such a scenario, merging and consolidating the pages is the right way forward.
It would help to make the page stronger, and you would have a single primary page instead of numerous weak ones. If it lacks something, don’t restrict it to adding new content.
Apart from these great fixes, you can find new keywords, remove and redirect cannibalized pages, use noindex, re-optimize pages, create new intent-focused content, create new landing pages, restructure your website, delete content, and change inbound link requests. Any or all of it would have a good impact on the SEO agency in India around apart from eliminating Keyword Cannibalization.