Here Is Everything You Should Know About SEO-friendly Landing Page
There is always something new to learn & integrate into the field of SEO. Many of the online marketers believe PPC marketing or email marketing easier than any other way of promoting business. However, no other strategy can help you to get assured results like a tactically planned SEO strategy in India. However, the procedure may take time to notice results, an SEO strategy will help you improve conversion rates and increase website traffic like never before.
When you approach a professional SEO Company in India, they will ask you for optimizing a website to rank better on various search engine platforms. Same way, you can optimize your landing page with the purpose to rank on the top page.
To get enough idea, it’s important to know enough about the landing page.
A landing page is a web page where customers land on; though, it is not your home page or web page but a standalone page. A landing page can be a click-through page that redirects random visitors to your website. The procedure helps the marketers to make a business or give offers to the consumers.
The importance of landing pages
Your potential customers or any random visitors judge your business on the basis of your landing page. If you don’t have a landing page, you might get fail in converting leads from visiting your website or you may get fail in making a good social media presence.
See, how a landing page can help in making a decision
Any website owner should make sure to craft it in such a way that the consumer can find what they are finding or seeking. If you stuff lots of information on the website, consumers may find it a bit messy. They would rather leave the spot and choose any other website that provides proper information about whatever they are seeking. A landing page will not confuse the customers by offering many choices.
Generate more leads
The landing page will help you ask the customers whether they are interested in the services or products you provide to them or not. You can even complete this motive by requesting them to fill a form or certain data that your sales team can use to generate more leads.
Increase website efficiency
It’s possible to elevate your website’s efficiency using closed-loop marketing and a landing page can help you in the motive.
How will you create an SEO-friendly landing page?
After you understand the importance of a landing page, all you crave is to create one that helps your business to achieve targeted traffic.
When you build your website using any CMS tool, you will have an option to publish to any service provider’s subdomain like xyz.domainname.com and this will impact your rankings in a long run. It affects your brand’s consistency and you could even lose audiences. Hence, you need to use a custom domain – www.youwebsitename.com/landingpage that help you uplift your website’s ranking.
Choose keywords smartly
The importance of the right list of keywords is easily understandable for any beginner. Never forget to include the Google keyword research tool as well as do thorough research on search intent. Also, consider the current market trends as now is a time for voice search and thus, people have started working on long-tail keywords.
These two are just something basic, you need to focus on the Meta title tag, the header tag, image alt text, page length, keyword stuffing, page loading speed, keyword density, and other many more things before you plan the strategy.
Keep on reading our blog posts for more such updates. Studio45 has aced the level when it comes to SEO or digital marketing strategies.