LinkedIn Stories: How to Use them for Your Brand?

You might have seen stories on various platforms such as Instagram, Facebook, and What’s App. The feature of stories is new on LinkedIn, and various business owners and professionals love it. In case you are wondering what difference it will make to your business, this blog is just for you. With the help of Social Media Marketing, you can make the best use of LinkedIn stories to promote your brand and increase your reach.

Wondering what else you can achieve? Well, read on…

What are LinkedIn Stories?

LinkedIn stories are the same as the one on Instagram or Facebook. You share professional updates or views in 20-second video or a static image, and it will be shown to your connections for 24 hours.

You can add other elements such as the question of the day, overlay text, add stickers, mention account(s), etc.

Once published, the story appears in a bubble-like format right on the top of the feed. As you tap them, the story is displayed in 9:16 format.

Viewers can directly share the story via direct message and make a quick & casual talk.

One can even access story insights, which include:

• Reach: Total number of unique viewers
• Firmographics: Name, title of job, and company (depending on their privacy setting)

Moreover, you can even download the stories (during the period of 24 hours).

How to Grow Business with LinkedIn Stories?

• Live Event Coverage

Events are the major lead source for various B2B companies. And, live sharing an event on LinkedIn stories can boost your reach up to 85%.

• Q&A or AMA

You can bind a connection with your friends and audience through Q&A or Ask Me Anything. Whether you need urgent help or want your audience to ask you certain questions, go for Q&A or AMA.

• Product Teaser

Stories are a great option to tease your upcoming product. You can excite your loyal followers through stories and giving a hint about your upcoming product or project.

• Give a glimpse of your company culture

Showcase the incredible and holistic working environment of your company with daily stories and weekly activities. You can use stories to show how your employees spend their day working and contributing to the welfare of the organisation.

• Showcase your loyal customers

Stories are not only perfect for your products, but you can also make your customers feel special by posting something about them. Just post a short video or photo of your customers using your products. When you publish such stories, others get inspired to buy your products and share their experience with you, which you can further post on LinkedIn.

• Endorse other Assets

It’s obvious that you can’t pack a ton of the content in just one story. Using the right content is enough to promote target products or services. For example, you can take a screenshot of your latest podcast and post it on the LinkedIn stories so that more people can listen to it.

Conclusion

LinkedIn is the best podium to showcase your business, services, and products. By using stories, you can effectively interact with your audience and keep them updated with what’s happening in your organisation.

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