The term “Meta Descriptions” may sound familiar to many, but for those, who are new…
Is It Tough to Write Meta Descriptions? Get Some Easy Ideas
Absolutely not. The hardest thing in this world is not to try, else you can learn things with dedication and consistency. Writing Meta description for any web page seems daunting at a glance, but it will become easy if you include some ninja tricks of writing that we are going to share here.
Meta descriptions are typically around 120 to 160 characters in length. It’s intimidating enough for content writers to create short and meaningful descriptions that not only rank on Google but can help tell people what’s inside the page.
A Meta description is an HTML element that consists of the most highlighted segments of your web page in one or two sentences.
These 120 to 160 characters Meta descriptions have a true power because if it is not written properly then no one will understand the description of your web page and they will not even visit the page.
A Meta description is displayed below the title tag and URL. It gives visitors as well as Google’s bots a brief idea of a web page while crawling and indexing websites. The most challenging part of creating a meta description is making it engaging, concise, informative, SEO-friendly and creative in a short amount of time.
However, many content writers and online marketers believe that only title tags are important for website ranking. However, the best SEO Company in Ahmedabad said that while title tags can grab the reader’s attention, Meta descriptions educate them about the topic.
Tips for creating a compelling Meta description
In the initial phase, Meta descriptions were used for keywords, but marketers’ start keyword stuffing or spamming to gain the top position on the search engines. This is why Google has changed an algorithm and limited the importance of Meta descriptions in the context of SEO.
If you are wondering how to create excellent Meta descriptions, here are some things you should include.
#Rule 1. Short and crisp
The length of the Meta description is about 120 characters for mobile devices and 160 characters for desktop. If you exceed the length limit, it will be displayed to readers as (…), which is not worth considering.
#Rule 2. Captivating and readable
Make sure you write Meta descriptions that are easily readable. Avoid using fancy words or technical language that makes the reader think about it. Don’t forget to fit into the purpose of writing a Meta and always try to feel like the audience when creating a Meta description.
#Rule 3. Put keywords wisely
Previously, it was all about keywords to rank your website on search engines, but now it is much more about the quality of the content. Avoid stuffing keywords and brainstorm them in sentences that don’t seem difficult to read.
#Rule 4. Avoid duplication
Plagiarism in content is like a negative comment as it can negatively affect your online business. People will not trust your business and even Google will not like to index your site over any other. Therefore, do not copy and paste content from anywhere else on your site. And, avoid it for the sake of Meta description.
#Rule 5. Add CTA and make it sound actionable
Create Meta descriptions in such a way that readers want to click or act on the content. Include CTA (Call to Action) such as clicking on the link for more information or calling us on the number for inquiry to benefit from it.
Start creating Meta descriptions for different web pages and bring in more website traffic. Get more help by contacting the best SEO Company in Ahmedabad today.