What are Meta Descriptions and How it Impact SEO?

The term “Meta Descriptions” may sound familiar to many, but for those, who are new to the digital world, starting with a precise introduction of Meta Descriptions can be fruitful.

Meta Description – It is an attribute within your Meta tags that describe your page concisely. It is an HTML element that describes and summarizes your page’s content so visitors & search engines can get an overview of your page. Since Metadata is no more important for SEO, but Meta descriptions are considered as a key factor for on-page activity for the best SEO company in India.

You may have surely come across “Meta Descriptions” during any casual research on the search engine. Let us remind you to help you see a clear picture.

In the above image, contents highlighted with a red rectangle are the Meta Description of that page. Once you complete your search query, you will end up with lots of relevant results, which all have Meta descriptions that define their respective page information.

If you want to see any web page’s Meta description, do right-click on the page and choose the “view source” or “view page source” option.

Once you switch to “page source”, you will see a Meta description tag something like this:

<meta name=”description” content=”SEO India – Studio45 is the best SEO Company in India. Our SEO expert team offers result-driven SEO services to achieve higher ranking and website traffic.” />

<meta name=”robots” content=”index, follow” />

Why do we do so? And, how will it help in SEO?

Well, this information fulfils a few purposes; it serves as the snippet of text on SERP when searchers come across your website by performing a search query that your page ranks for. And second, it will give searchers enough idea about what they will find on the web page.

Does Meta Description Length Matters for SEO?

Yes, Meta description length matters for SEO strategy. Ideally, Meta descriptions should be of 160 characters or less in length. Since Google announced in 2017 that it can show up to 275 characters on its SERP. Hence, you can go up to 275 characters to summarize your web page in detail.

Meta descriptions have a powerful impact on building SEO strategy. Such texts can promote your online business when you add your targeted keywords. Google and other search engines showcase the Meta description as a page’s summary. Hence, properly formatted Meta descriptions can help in boosting the click-through rate of your organic search results. This simply means visitors who come across your page in the search results will click through and reach your website. It helps in increasing your website traffic while stabilizing your online image on search engine.

How to craft Meta descriptions smartly?

While creating Meta descriptions, one should make sure to use targeted keywords and never use the same content across your whole website. Prefer call-to-action and compel visitors to click on your website for detailed information and valuable responses. Do enough research before you start writing; look around, how your competitors promote their business and which keywords help them for the online battle.

Anyone can write 160 characters Meta descriptions with enough knowledge of SEO, search intent, keyword placing idea, and audience consideration.

Would you like to start?

We hope you can now identify Meta descriptions during your random surfing, and also can create a smart Meta for the betterment of your online progress.

All the best!