For any business world, the first question is - where does my business name rank?…
Here’s What You Need to Know About SEO Keyword
Over time, Google has become our teacher because whatever answer we want to get, the first thing we like to do is to search it on Google or other search engines.
Whether it’s finding a recipe for cooking, buying some stuff, gaining some knowledge, or even just having some fun time, Google is everyone’s favourite place. But, do you know that whatever you type or say to reach better results is known as a keyword?!!!
Yes, when you search anything on a search engine through typing or voice search feature, it creates a search query. This can be short or long depending on the question you are asking the search engines.
You must be wondering why keywords are so important for an online business, right?
Studio45 which is known as the best SEO Company in India shares some excellent ideas about keywords and keyword research.
Before we go any further, let’s get into some information about keywords.
Keywords are a powerful weapon for online marketers and SEO analysts as they give an idea about the behaviour of searchers so that they can plan a business strategy accordingly.
A few more into it is,
- Through keywords, marketers will get an idea about the current trending topic along with the monthly volume of keywords.
- It also helps in optimizing the metadata of the on-page header and content with targeted keywords to drive more organic traffic to the website.
- It can help you find out the most popular set of keywords which can help you in creating an online marketing strategy.
In short, keywords are integral to overall digital marketing because based on keywords, we can build our online business strategy, track progress, beat competitors, drive organic traffic, and much more.
Different types of keywords
There are different types of keywords that you need to consider before walking ahead on the curve.
- Long-tail or short keywords
It is not predetermined what the searchers will look for in order to reach the expected result. They can type a single word or a combination of phrases of several words. Any keyword with more than three words is considered a long-tail keyword. The search volume of such keywords is low as rare people prefer to go through them or use voice search. However, long-tail keywords provide more conversions than short-tail keywords.
- Global or local keywords
Some search queries have some localized search intent such as keywords that include certain geographic terms that are used in search queries such as “near me”, “city name” or “where”. The results of such keywords are often location-specific.
- Branded or unbranded keywords
Branded keywords include brand names. On the other hand, it also generates a high amount of conversions as compared to non-branded keywords. However, it is also suggested to optimize the content not only with branded keywords. This will become important if your company is not legally part of the brand you prefer in the keywords.
So, how could you select the right set of keywords?
Undoubtedly, choosing the right kind of keywords to target and optimize content is certainly problematic. Through keyword research, which is the process of finding the most frequently used search terms in a specific search engine to optimize content for maximum visibility and powerful content strategy.
Now you must have understood why keywords are so important for search engine optimization and online marketing.
Contact Studio 45 – Best SEO Company in Ahmedabad, to clear your way to success online.