Reasons to Start Blogging on Shopify Platform
You will not believe it but more than 28 lakh blog posts are written every day. A lot of content is uploaded on the web on a daily basis for the purpose of increasing website traffic, spreading awareness, sharing information and branding.
If your web store is built on Shopify, you’ll have to do a little work on blog posts.
Content has an undeniable power that can make or break your online marketing efforts. Content is something on which you can plan your marketing strategy and integrate it wisely.
Studio45 – Best SEO Company in India has evaluated some smart ways to integrate smart blog post strategy with the Shopify platform as well.
Every Shopify site includes a blog section, so you don’t need to bother with it much. Here, we’ll look at how a Shopify blog works, how it integrates with your blogging, and the functionality it provides.
Starting with the basics of blogging with Shopify
Shopify has an embedded capability to make your eCommerce blog post needs possible. Access to blog posts is free and easy to start. It’s even easier to upload content, insert videos or images, add SEO features like Meta and title tags, and enable a comment section. Since the platform is not as powerful as WordPress, you do not need all such features for your blog posts section for an eCommerce website.
Know some power-puff benefits of Shopify blog
Online shoppers explore your website before making a purchase. They will also visit your blog posts section to get some basic information about the product and how one might use it in real life. Here are some of the benefits of using a Shopify blog that you should consider.
Shopify increases the chances of engaging with blog visitors for a longer period of time and converting them into a buyer. The blog section of your eCommerce store adds some informative and creative ideas that keep the store concept completely separate from shopping and blogging. It makes it easy to maintain content using the same admin panel for both shop and blog posts. In short, it’s easy for everyone – you as a merchant and the customer as the buyer.
Activate your Shopify blog
Go to the Shopify admin panel and click the “Online Store” option on the left side of the menu bar. Then, click on “Blog Posts” from the sub-menu. Now, click on “Manage Blog” and then on “Add Blog” at the top right. Give your blog a related name and then add it to your website’s navigation menu. Although the design of your blog section is based on the theme that you choose for your online store, it can be customized with the help of experts.
If starting and uploading blog posts with Shopify is so easy then why spend the time and money on any other platform!