How to use SEO Entities for your Featured Snippet?
There are numerous SEO techniques. After heading down various rabbit holes, it’s possible to generate fruitful results with fewer efforts.
When you start to see notable results in your SEO work, try to reach the featured snippets.
Snippets will help you to jump on the top of the search result.
But as we all know, not everything is easy in SEO. With growing competition and changing Google Algorithms, your previous techniques will not be much functional in the few next months.
To make the most of featured snippets, let’s take a ‘Fast & Featured’ method.
What do you mean by SEO entities?
Entities define how the search algorithm works.
According to Google: “A thing or concept that is singular, unique, well-defined and distinguishable is called entity.”
This definition might confuse you.
In simple words, an SEO entity is everything you can define, is unique, and unlimited to an explicit spelling, space, or image. For example, mother, mummy, mum, and a picture of a mother is relatable to the single entity.
Let’s take another example to understand SEO entities better:
Suppose there is a physical apple, a representation of an apple, and the definition of an apple in the dictionary. These three refers to one entity: an apple.
The essence, content, and everything that lies behind it is what matters.
That’s how the algorithm understands an element on the web. These algorithms overcome all the restrictions of the form, language, and representation, which plays a crucial role in SERP results.
Hence, you can use this concept to understand which entities are crucial in the search along with snippets.
You might be thinking, ‘hmm this is simple.’ But even with this simple understanding and concept, some people are still reluctant to implement this concept.
So what is the right method to use entities for your featured snippet?
Let’s get down to it!
How to use entities for Featured Snippet?
You can make your featured snippets more intelligent and strategies by following the below steps:
1. Get familiar with the context & aim
The first step is to understand the current context. After that, determine the aim, where we intend to catch up.
2. Go with SERP analysis
After setting your aim and understanding your context, it’s time to choose your priorities. For this part, choose keywords with a higher position and maximum traffic.
Consider the content of the competitors
- Who has the top snippet?
- What is its location on the page (first summary, paragraph, or middle of the text)?
- How is the concept defines question?
4. Go for competitive analysis
This is the most important step.
First, record the snippet result and then add other redefinition (if available on the SERP). After that, add your current definition.
5. Entity identification
After identifying the entities and their relevancy, see if any entities are repeated on the list. Now establish a relationship between the repeating entities.
Now you get the set of entities that can be considered vital for Google search.
Now, amass these entities with your text in an easy-to-understand way, meeting your objectives.
6. Re-index the page
After making all changes, use Google Search Console to request for re-indexing your page.
This feature was not available before 2020 as on 22nd December 2020, Google announced that “Request indexing” is now available in their tool.
This step will help you to discover whether your efforts were right to achieve a higher featured snippet.