Day after day, entrepreneurs choose to spend in an eCommerce store with their local store. Have you wondered why? – This is because customers started choosing online shopping the most over the local approach. The convenience, safety, payment security, no bargaining, no more waiting, easy filter options, and most importantly huge offers on every purchase have made it the secure way of purchase.

A survey by channel denotes, “around 44% of online users start their shopping by using Google search” and 23.6% of eCommerce orders arrive through organic traffic.

These statistics say a lot about customers’ shopping nature and if you want to stand in between the competition, it’s essential to take your business on the web.

Today, Studio45 – An ace SEO Company in Ahmedabad shares actionable SEO techniques that help online stores to obtain traffic organically. Let’s not stretch the time and jump on the tricks.

• Power of keyword research

If you know the basic of SEO, keyword research is something to master initially. We are not talking about finding and targeting random keywords that extract from any SEO keyword research tool. It’s about knowing exactly about users’ search intent before taking any word combination into action. SEO is all about targeting the right keywords to generate more traffic. While you work on keyword research, buyers’ intent plays a vital role.

It’s important to differentiate potential buyers from random visitors. Let’s understand this with an example: If a searcher searches “the latest watch online” means he is planning to purchase a watch in future. On the other hand, if he searches “Titan men watch” means he is sure for the purchase.

With the help of practising buyers’ intent, you could have an idea about what buyers actually want, keywords they choose for the search and at what time they prefer to search for specific stuff. Include these all and you will be ended up with the list of keywords that actually work.

• Pick the right keywords from the list

To complete the research operation smartly, you can choose the Google Keyword Planner tool. Just put keywords in it and select the one with high CPC (it indicate keywords with high buying intention). And, you will be there with a handful of keywords that work for the traffic of your online business.

• Never miss optimizing the product page

After having enough keywords in your website and placing them wisely in the content. You need to pay attention to optimizing your product page with the right & targeted keywords to make Google understand your business. You can put keywords in various places for proper page optimization like, in the URL, Meta descriptions, image alt text, title tag, and in the body content. Also, you can place keywords in product descriptions too.

• Work on the site structure

Think like a visitor when you plan your website structure. If visitors don’t find what they are looking for on your website, they will leave the place quickly. Hence, you need to work on your website structure logically so that visitors remain sorted about their choices and put things into the cart without getting desperate. The more efforts you put in keeping your visitors happy, the more it will impact your website ranking.

Turning up,

Always keep the above-mentioned things in mind whenever you plan to launch your eCommerce store. Contact us for more details.