A real journey begins after you launch your eCommerce store on the web. After developing a outclass website, you might have expected lots of income through the online market. But, what happened? No business? Where did you miss? – SEO (Search Engine Optimization).

The buzz of SEO’s importance in digital marketing is circulating faster. Everyone, in every sector, knows the importance of SEO to run their business in full form.

Now, you may have done a basic study on what is SEO. And now, we are answering – why you need it for your Shopify store.

Let’s take a case study on how you will prepare the Shopify store for business.

1. Website structure analysis

Your website structure is a mirror to your business. The structure helps shoppers and search engines to navigate your website easily. Google also favours well-structured sites and help them rank high in the competition.

If your eCommerce store is constructed with Shopify, it will generate a sitemap automatically for you. All you need to do is, fill up the correct information about your store and its products to create a proper sitemap.

2. Handle keyword research

Through the keyword research process, we can filter out the most common phrases and words that people are searching for on Google. Among lots of searches that occur on the internet and in between such cut-throat competitions, narrowing down an actionable set of keywords is overwhelming. You can ensure the correct keywords by thinking like customers.

What exact terms would they search on Google to reach expected results? Ask yourself, and answer, which is the correct keywords to work on.

3. Meta descriptions, titles, and URLs

Once you are ready with the list of keywords, you need to use them to optimize your Shopify store. With Shopify SEO optimization, you can simply make it possible to connect with your target audience. Select the product or collection that you want to optimize and scroll to the bottom where there will be “Search engine listing preview”, and click on “Edit website SEO”.

Make sure to write a unique title tag and Meta description for each page. Never allow keyword stuffing and target keywords properly. Ensure to write content that entices visitors to find it interesting to spend time on your site, and make a purchase.

4. Image Alt text

ALT text means the alternative text of images through which Google will understand the subject of the content. Daily, there are lots of searches on Google, and optimized alt text will help it bring traffic to your site.

5. Set-up SEO App

Shopify has a tremendous App collection from where you can activate Shopify SEO. However, it will not handle the whole SEO, but it can help in boosting website traffic. It will not go to help you with content crafting or backlinks. For that is advisable to hire the best SEO company in India.

One more thing,

If you have not looked into your site speed, start improving it because no visitor will wait for you to fix a longer site loading issue.

With all the above SEO tips, you can enhance the value of your Shopify store.