Shopify Theme Blog Feature – What to Do and What Not to Do?

21 Jun 2021

Everyone is aware of the power of content quality on the digital platform. Crafting subject-oriented content and place it in the Shopify theme effectively will impact high on your online business. By integrating content marketing strategies, it can be possible to promote the business and engage with the potential audience,

The earlier you understand the importance of properly written contents like service pages, product pages, and other important pages, the better it can be to increase the conversion rates and reduce bounce rate.

We want you every effort to count, so here are a few dos and don’ts you can consider while creating content with Shopify.

Blogging on Shopify Platform

Dos

Don’ts

Invest in quality contents.

Rather than spending time copy-pasting content from other sources, create your own classy, unique, engaging, informative, and SEO friendly content. This is because, no matter how much time you spend on blog post layouts, visitors would barely spend 5 seconds if they could not absorb information from the sight.

By improving the quality of your content and providing short & crisp information, you can improve sales and win the trust of readers, in bonus.

Don’t post without purpose.

Creating content without binding goals can take you to nowhere. If you prepare poorly written, grammatically incorrect, and without pointing keywords, you could not expand your online business because no one would like to visit you or trust your business.

What you need to do is, create content that combines keywords naturally and brings value to the readers. Share tips, tricks, myths, factors, suggestions, or something captivating to gain more support.

Compelling Meta tags.

You must know the importance of Meta tags as they are the very first thing that searchers will observe, it should be compelling and eye-catchy. Do enough research before writing Meta descriptions and preparing title tags. Make sure to craft Title tags that fit within Shopify’s recommendations of character count. Keep on working until you as a reader finds it easy to read and understand.

Meta tags entice the searchers to slide into the website, so it is necessary to give extra time before you create.

Fancy layouts don’t bother.

Never follow others blindly; many online marketers suggest for “block” or “masonry” blog layouts that enables to add photo or image in a beautiful way.

Although, if you include such a blog layout in the Shopify theme, it becomes necessary to accomplish HTML, CSS and JavaScript.

It could also ask you for modification in the Shopify theme code, which will make the upgrade procedure stressful at the end.

Include ‘long tail’ keywords.

While you prepare the list of keywords, always consider the ‘long tail’ keywords as searchers may search the product or service in detail. For example, a search for “Baby products” is not that much longer, but “Buy baby’s smooth skincare products” is a long-tail search. Such long-tail keywords are usually searched by many searchers, so it is necessary to take them into a part of the strategy.

Don’t take your efforts lightly.

Many of the store owners upload blogs once in a blue moon, which impact negatively. When you decide to launch your Shopify blogging site, get ready with a calendar to upload blogs that cover the current trends and all about your products or services in a timely manner.

It is important to remain consistent in uploading engaging blogs and promote them on various social media platforms.

Over to you,

We hope that after considering the aforementioned dos and don’ts of the Shopify theme blog feature, you can surely bring the most out of it.

Any questions? – Feel free to discuss with our proficient Shopify Developer to integrate blog feature in your site.