Social media as a promotional tool has many benefits. It gives a global reach to even the smallest businesses and has the potential to let brands engage with millions of people. It is an excellent medium for not just promoting new services and products, but also the ideal platform to offer existing customers a better and more enjoyable experience.

For small businesses, social media is easily one of the best ways to promote their brand while still staying on a modest budget. Even if you hire an expert to set up the social media profiles for you, the total cost still runs you cheaper than any other traditional means of promotion such as a newspaper or TV ads. You also get the added advantage of having a social profile which boosts your website rankings and drives constant traffic towards it.

Offer a faster and better customer support

People often use social media to talk about how great a product is. Similarly, they also use it to complain when they face problems and are not satisfied with the level of service they are getting. Connect with them on the social network of their choice – which is generally Facebook or Twitter – and resolve their problems directly. This will earn you tremendous goodwill and establish more trust.

Get quality and instantaneous feedback

Your customers will also eagerly tell you what they think of your latest offerings. If you are looking to improve the product in the next iteration, this feedback can truly make a massive difference and help you perfect what you offer.

Improve your visibility with social media

If you are a small business, chances are that you have a limited number of clients. This can change very quickly if you are active on social media and engage with more people every day. Keep your conversations fun an you will be surprised at how many people will come check out your business because of your social media accounts!