The Biggest SEO Mistakes Businesses Make & How to Avoid Them
Running a business is hard work, and it’s only natural to want to do everything you can to boost its success. If you’re anything like most business owners, you’re likely familiar with search engine optimisation (SEO) and the benefits it can bring. However, SEO is a complex field, and there are many potential traps for the unwary. Take advice from an experienced SEO Company in Ahmedabad to avoid the biggest SEO mistakes businesses make and how to avoid them.
Lack of keyword research
One of the most common SEO mistakes is not doing proper keyword research. Without this essential step, you might be targeting the wrong keywords or trying to rank for keywords that are too difficult. Even worse, you might be inadvertently competing with your own website for the same keywords! The best way to avoid this mistake is to use a tool like Google AdWords Keyword Planner to identify relevant keywords and track how much competition there is for those keywords.
Not Optimising Title Tags
One of the biggest SEO mistakes a business can make is not optimising their title tags. Your title tag is one of the most important pieces of your SEO puzzle. It tells Google and other search engines what your page is about. If your title tag isn’t optimised, you could be losing traffic to your site. Here are a few tips for creating optimised title tags:
– The title tag should be around 55-60 characters long
– The title should accurately reflect the content of the page
– The keyword or phrase you want to rank for should be included in the title tag
Oversaturation of keywords
A common mistake that businesses make is overstuffing their content with keywords. This makes your content difficult to read; it can result in a penalty from Google. When it comes to SEO, quality always trumps quantity. Make sure you target the right keywords and use them sparingly for the greatest impact. Another thing to avoid is cloaking, when you present different content to search engines than to users. This can get you banned from Google, so stay away from it!
Not having quality content
One of the biggest SEO mistakes a business can make is not having quality content on their website. This means having website pages that are properly optimised with the right keywords and engaging and useful content that will keep readers coming back. You also want to make sure your website is updated regularly with new content, as this will help improve your ranking in search engines. A great way to create quality content is by writing blog posts and articles relevant to your target audience. This will help improve your SEO, but it will also help you connect with potential customers and build trust.
Not having a mobile-friendly website
Did you know that more people now access the internet from their phones than from any other device? If your website isn’t mobile-friendly, you’re losing out on a lot of traffic. Today, many people will only browse websites that are easy to use on their phones, so if your website isn’t optimised for mobile devices, you’re likely losing customers. One easy way to test this is by viewing your website on different mobile devices. If it’s difficult to navigate or the text is too small, you need to make some changes. Make sure all of your content is easy to read and properly formatted for mobile devices. You might also want to consider using a responsive design for your website.
SEO is one of the most important aspects of any business website. Without SEO Ahmedabad, your website will not be found by potential customers, and you will miss out on valuable traffic and revenue. In order to get the most out of your SEO, avoid these five common mistakes. Consult studio45 to upscale your business. Get a quotation to know more about our SEO services.