Get Ready To Know How Voice Search Feature Impacts On SEO Tactics
“Alexa, play my favourite album” – we are here today. Not only about devices such as Alexa or Siri, even our smartphones and different search engines also offer ‘voice search’ feature. Now, there is no need to think a lot before you type or paste anything on the search box to gaze relevant results. It’s pretty much simple – just order and it will detect and lead to the results.
You might be thinking how does it impact on SEO right? Well, SEO geeks spend their lots of time to understand the search intent of users before they plan their strategies. They already face lots of challenges in between Google updates, change in algorithms, search pattern, keyword research, content marketing, and many more such tasks to perform for a progressive outcome. And, Voice Search feature is something that could affect the online rankings. Hence, every Best SEO Company in India expert should consider this guideline for better & initial understanding of ‘Voice Search’ feature.
So, are you ready?
It is a search feature on Google or any other search engine following the voice command instead of needing to type anything into the search box. It uses audio technology to identify what searchers are saying and help them reach on the relevant answers. Users use voice search to dig into the information and find products, services, or to get the correct answers.
How Voice Search Impact on SEO Ranking
It could definitely make you wonder if I say, Google ranks websites based on how quickly they respond and of course, the relevancy to the search query. In this fast-paced era, if you search something on Google using voice, Google pops up with lists of answers with short-term definition having conversational tone. Days are not far when Google starts preferring websites that are well optimized for SEO voice search.
Relatively, Google’s Voice search receives more queries with compare to traditional searching approach. In 2020, around 50% of searches were voice-based and the ratio is quickly increasing with the latest techniques.
Now is the correct time to optimize the website for voice search SEO
The basic thing you should know for voice search SEO is that you need to understand how users talk to voice search and how voice search response to their searches. Let’s extract more information on how to optimize the website for voice search SEO.
- User intent
It’s important to understand users’ behaviour and their expectations during voice search. Users have lack patience and they don’t spend much time going through the entire article. That is the reason Google starts focusing on snippets as they provide a quick solution to the users.
- Featured snippets
The first target to optimize your website for voice search is featured snippet. Here are four ways on how you can aim for featured snippet and that are long-tail keywords, answer specific questions, answer general terms, and conversational tone.
- Local SEO
It’s important to keep your business updated with the right location, contact details, holidays and opening hours. This will give users a correct idea on when you are available for them.
- Loading time
If your website takes more loading time then it will affect negatively on your rankings. Hence, we suggest you test your site for mobile search and ensure it to load quickly and completely.
It’s time to step up with voice search SEO because; it is the hottest trend now. Get ready for more such information that helps you stand strong in the digital market.