Want To Improve Local SEO? Here Is Ultimate Strategy
Worldwide, approximately 46% of Google include local intent! Yeah, that’s a lot and a rock-solid reason why Local SEO Search Engine Optimization holds an important role in your best SEO strategy of every SEO Company in Ahmedabad around.
Apart from getting exceptionally good SEO Services Ahmedabad around, here is what else you can do.
Work On Your GMB Listing
The first and foremost crucial aspect of your local SEO strategy is GMB or Google My Business. It is a free easy-to-use tool that enables you to create a free business listing and thereby online presence on Google. GMB would impact your ranking businesses in organic local search and snack pack results.
So, create your listing first, if you haven’t yet.
How to create your Google My Business listing?
And continue filling in the information in the rest of the forms as per requirement until you would require to add an address, categories that are relevant for your business, contact information, a few photos and your Business profile would be almost ready.
Pro Tip: Use relevant keywords when writing the business description! Do not forget to update the business description regularly. Update the photos with time and yes, BE AUTHENTIC!
For Google to list your business among the top rank, creditably works best. The GMB Listing would add more creditability to your business.
Manoeuvres Related To Keywords
Conduct Competitor Keyword Research
The best way to start with keywords is to know where your local competitors stand. For which you would require to know their target keywords.
The simplest way to do it is to search for a competitor’s domain and use SEO tools to list the keywords they are using. Further, tools like Semrush or Ahrefs would help you with in-depth competitive analysis.
Pro Tip: You can choose the keyword your competitors is using if it is a relevant service or product you offer and the location(s) you are targeting. Do not forget to search volume and competition metrics to ensure if it is the best fit for your site.
Identify Geo-Specific Keywords
These are the keywords that actually help you to focus on the specific location(s). It would make your Geo-targeting effective than ever.
Example: SEO Services Ahmedabad
Optimise Medium-Tail Keywords
The recent hype of long-tail keywords has stolen the spotlight off the medium-tail keywords. The “Near me” or “close by” intent searches grew unbelievably up to 900% over a recent couple of years.
But things have changed a bit after Google announced RankBrain. In a nutshell, it seems to favour medium-tail keywords.
The simplest example of it is when you search Digital Marketing Company and Digital Marketing Company Near Me, you will end up getting similar results.
Pro Tip: No more Google display results after matching the exact keyword, so consider targeting a keyword that is between short-tail keywords and long-tail keywords. Do not forget to optimise your content using medium-tail keywords.
Oh, and yes, you surely want to Title Tags with the local keyword.
To leave all the self-tiring manoeuvres of SEO strategy, find the right SEO Company that provides top-notch SEO Services Ahmedabad around.