Drive Website Traffic via Actionable Image Optimization Tricks
17
Feb
2021
Learning every chapter of digital marketing is not a ‘five fingers’ job. In this progressive market, digital marketing is constantly growing field and if you don’t walk with the trend or miss any of its guidelines, you could never expect your victory in the world of online business. Although every marketing strategy has different requirements based on the business and other many factors, the main motive of gaining a high CTR on Goggle remains the same.
Apart from content, images to work as the main player to drive traffic for the website. How could it be possible as Google doesn’t interpret images!!!
To know that, you need to read this blog post attentively!
Image Optimization – For the beginners
Image optimization, in a simple word, is the process of reducing the file size of the images that are on your website and blogs with a purpose to load your website without taking much time. Image optimization is also referred to as image SEO and this strategy will work on ranking images on Google along with an assurance of better user experience.
It’s a human tendency that we pay more attention to something creative instead of spending time on written pieces. Images are important as they mould the information into a readable manner with the combination of alluring colours. Images are capable enough to convey the message, share information, represent the company, and tell a lot without needing words. Google has predicted long ago that image SEO is pivotal in helping the website to rank higher compare to the competitors’ that have not adopted image SEO.
Images have become important for the representation of search engines after the introduction of alt text, metadata, etc.
If you want to know more about image optimization, Studio45 SEO company in Ahmedabad, shared a few tips you can follow to drive traffic to the website. Below, we are sharing a few tips to drive website traffic using an image optimization technique.
| 1. | Select the right format | There are different roles of image formats such as JPEG, PNG, SVG, and GIF that you need to know initially. Among them all, JPEG is ideal for SEO as it is recommended for large images to find a balance between file size and quality. PNG images are not as SEO friendly as JPEG; however, it holds large size, high quality with transparent background. SVG is suggested for icons and logos and one should compress it before uploading on the website. GIF is not always recommended but, a simple animation using more than 256 colours you can use GIF. |
| 2. | Never rely only upon stock images | Stock photography is easy to access but they are not suggested for the use. No one would like their website look like a mixture of sample images and unattractive contents. However, you can format and optimize stock images for image SEO. |
| 3. | Know the value of file name | Be extra attentive while you upload any image on the website. If you sell cosmetic products, never keep the name of the image as “IMG_223” as you could miss out the ranking and opportunity to optimize images. Instead, keep a file name that represents the product like, “BBcream_1” or “Eyeliner_2”, use a product name along with the short title “Smudge-free Eyeliner” or “Waterproof Eyeliner”. |
| 4. | Beware of copyright strikes | The conflict of copyright can affect your business in the long run. Hence, use high quality and well-optimized images, and make sure to ask for permission from the owner if you use any image from the internet to avoid conflicts. |
Bottom line,
For more information about image optimization, keep on reading our blog posts. Studio45 has earned the name all over Gujarat as a Top SEO company and we don’t only speak, we work hard to lift your business up.
Connect with us for more such SEO strategies and increase your knowledge about digital marketing.