What are the Challenges of Ecommerce Store Migration?
Among lots of eCommerce stores that offer the same services, what makes your online business different? The process of finding the answer to this question is called alteration. Every online store owner wants to improve their website performance so it drives more benefits than others.
As an online store owner, you would always try to include something new and better than earlier to improve the user experience.
Poor user experience works as a hole in your business ship – Studio45, the Best SEO Company in India.
If your website has a poor user experience, it starts increasing bounce rates. Eventually, it will impact your online business and you may start losing your hard-earned ranking and reputation.
Every problem has a solution. Shopify is one such solution that has overcome obstacles that eCommerce stores face for years.
Here are a few challenges that eCommerce store migration has,
Impact brand image
A little bug or a minor error can change the way people think about your brand. When you migrate the website from one platform to another, it may cause difficulty for them to settle down with things and find out something they’re searching for on your website. It could make them frustrated and they could even choose another website over you for the purchase of stuff. In case if migration results in an error or unrestricted warnings, it could affect customer experience. They start spreading negative reviews about your website performance, which will again impact your brand.
Not ready to change
Most people want to choose a conservative approach rather than trying something new. Only rare people have the guts to invest in the latest ideas. A few clients prefer to stick to the old-school techniques to run their websites. They adhere to the same designs, features, and functionalities, which may cause problems when every other eCommerce store rhymes with the latest methods. The best way to do this in such a situation is, keep a complete backup of your website before you start the migration.
404 errors and 301 redirects
Usually, search engines cache a website’s landing page URL. Once your website gets migrated to another platform, products, CMS pages, and categories have to retain from the older URLs. If you changed, it’s essential to have a 301 redirection. For maintaining SEO ranking, 301 redirection is important. It could also lead to a loss of organic traffic. The importance of 301 redirections is that it notifies Google and other search engines that the URL has been relocated to another address.
Whereas, 404 errors mean that visitors can locate the server but they aren’t able to reach the specific destination of your site. To come out from such issues, you need to implement 301 redirections of 404 error pages.
When you migrate your online store from one platform to another, it is necessary to check third-party applications such as email services, CRM systems, accounting applications, and other supply chain management software. Such third-party applications should be associated with your current platform to overcome migration errors. You may need to invest in an API if the new platform declines for smooth integration with the third-party applications.
Get ready to face the above-all challenges while migrating your eCommerce store from one platform to another. Select Shopify to overcome all such issues and even in-built SEO features.
Along with Shopify web development services, Studio45 is also known as the Best SEO Company in India to simplify your website ranking and performance requirements.