What Is Google BERT? How Will It Impact SEO & Marketing?

2020 is already a year of challenges for mankind, creatures, businesses, and the economy. Over time, businesses move to the web and now, seo services Ahmedabad becomes essential to keep the business constant there.

Search engine optimization requires complete sharpness & flexibility as Google updates its algorithm more often. Hence, all the SEO companies including SEO Company in Ahmedabad should get ready with smart strategies that can bring out the desired results. The latest update of 2020 is, Google introduces BERT – Bidirectional Encoder Representations which has frozen the hearts & minds of SEO nerds.

Studio45 SEO India – An SEO agency in Ahmedabad reveals the basic information of BERT and key techniques to integrate into the website for a good result.

Everything about Google BERT

The BERT is an algorithm that works to leverage machine learning and natural language processing to a complete understanding of the search query context. However, Bing had already started the use of BERT, Google just announced to start using the algorithm for the searches.

Google has added, BERT is the biggest change in the upcoming five years. The algorithm helps Google to understand complex queries, especially when it comes to long-tail keywords. It is considered as a fresh opportunity to optimize the content and gain more visitors. In this article, we are sharing ways to prepare your website content to tackle with BERT. Let’s start!

Example:

Before the inclusion of BERT, when a user searched on Google for something, words were omitted from the search. The query included the conjunctions like “for” and “but” with the prepositions. Google knows better than these words affect the meaning of a search query. So such algorithm analyzes the usage of the word, and how they relate to each other.

This is because; there is a difference in both the queries “travels from India to Australia” and “travels from Australia to India”. Before Google works on conflate both of these by ignoring “from” and “to”, the search engine works on making the searches more natural and accurate by including how each word in the phrase relates to the other.

Prepare the website for Google BERT with these techniques

For the website owners, it is so much important to keep the rankings high. This is the reason, it is important to apply the right strategy. BERT will surely affect the search rankings, but SEO nerds need not to change the approach, it will remain the same. Let’s see how in a concise way!

• Make sure to keep keywords simple

Recently, SEO experts involve long-tail phrases with short keywords. BERT impacts the trend by prioritizing the keywords you place in the content. It means, there is no place for keyword-stuffed content. The content your website has should have a clear goal. The website should provide genuine & real information rather than keyword density purposes.   

• Long-tail keywords are more relevant

Content quality is the primary focus of search engines. Thus, BERT makes long-tail keywords more relevant than before. When people hit the search query in Google, they don’t think about the keywords but, all they want is the answer to their questions or directions, recipes, remedies, and advice. 

• Inclusion of “Stop words” in Keywords

Google ignored the existence of “stop words” previously. Now, Google tries to consider these words into account for improving the accuracy. Such words include articles, prepositions, and conjunctive words like, “and”, “in” and “or”. This means it will be beneficial to put these words back into the content and to target keywords. This will also sound the content natural and not seem like a keyword stuffing. 

At the end Studio45 suggests,

• Include stop words where they make sense
• Ensure to focus on information rather than on keyword density
• Tailor the content for information searches
• Use simple keywords and integrate them naturally

Now, plan out your SEO strategy based on BERT because you can’t ignore them if you want to change the SEO game!