Search Engine Optimisation is rapidly evolving. The SEO we used to do 5 years back isn’t the same as we do now. Each SEO Company in Ahmedabad is trying to pace with ever-changing Search engine techniques and algorithms to remain ahead of their competitors and to occupy the high rank of SERP. For that, knowing what is ahead in the way is more than crucial.

That’s why, we will familiarise you with three major predictions of SEO.

So Fasten-up and let’s get started!

1. UX will be under the spotlight

Earlier, SEO was considered as the job of I.T. professionals. It was considered more technical than creative work. SEO has abundant technical elements though, but it requires more of the art nowadays.

An SEO expert doesn’t only need to have a sound knowledge of the technical aspects of the website and content is optimised but also should understand how people are interacting with the web.

However, knowing is only half of the millstones.

Google values each user and should you. Search results are becoming customised; hence, UX (User Experience) plays a vital role. If you are failing to engage with your users, you might lose out regardless of the quality of information you are providing.

To escalate your website, you must spend time understanding your user better. Only after that, content creation must be done. You can use numerous analytical and tracking tools to understand your users.

Did you know that 45% of the marketers don’t evaluate their analytics for correctness and quality?

Fewer than 30% of small enterprises use website analytics and 18% of the small enterprises do not even consider tracking anything at all.

But, just because other businesses are not taking this seriously yet don’t implies that you shouldn’t.

Use Google Analytics and Search Console tools that are free and provide enough information to keep your website engaging in the long run.

3. AI for Searching

When Google announced RankBrain in 2015, everybody lost their minds.

Today, many companies don’t know much about RankBrain.

Artificial Intelligence (AI) has ruled the world all these years. Machines are can learn the pattern of content and understand it properly. Also, AI is a helpful tool to kill Black-hats SEO in Ahmedabad and worldwide. That’s how AI can make search more convenient and safe in the future.

4. The ranking will rely on AMP

Our world is full of diversity. Google used to operate a single index of the document traditionally. But, now, two indexes – one for desktop & other for mobile – are becoming prime index.

The way we search, intermingle, and purchase has changed a lot – thanks to the mobile-first world. People don’t only want something that appears attractive on their mobile but they also want speed and accuracy. Almost 53% of users leave websites because of slow loading. Google itself is preferring websites that load under 3 seconds.

This has made Google and others push the AMP (Accelerated Mobile Page) project. However, AMP can’t be considered as the ranking signal but it surely has an impact on website or search performance. It’s suggested to start using AMP now before it becomes an official ranking signal so that you remain ahead of everyone.

It’s imperative to take useful actions today as per the above predictions with the help of a talented & experienced SEO company in Ahmedabad such as Studio45.