When Should You Think of Upgrading an Online Store?
What do you think – launching a website, selecting SEO services, and waiting for website traffic is enough? Well, it’s not.
There is an abundance of things that you need to ensure about your website before expecting benefits. Read to know what the Best SEO Company in India has to share about the up-gradation of your website.
Every business associates with a goal. If a business couldn’t gain enough ROI (return on investment), it starts sinking into a loss pit.
So, what causes a website to not progress in a successful lane? Which are those obstacles? And when should you upgrade the website?
- Tiresome loading
Visitors don’t have the patience to wait for 10 to 12 seconds until your website loads properly. They barely spend 3 to 4 seconds for a judgement. If your website takes more time to load, users switch to other websites. If this is what comes to a highlight, you should think of a professional upgrade.
- Problem with CTA
CTA or Call-to-action is an indicator to help users take the next step to get more information about your business. Hence, it is necessary to have good CTA performance and make necessary changes accordingly. Checking whether the users check on the CTA or not is called CTR. If the CTR is lower than 3%, you should work on your CTA for the expected results.
- High bounce rate
The bounce rate should be low. Most of the time poor user experience is responsible for a high bounce rate. If users find trouble taking a tour of your website, it indicates poor website performance. They don’t even bother to visit the next page or click on any button and slip out. The percentage of visitors who visit your website or any single page and jump out of your website is called bounce rate. It will leave a negative impression on users, which means you need to upgrade the defects.
- Absence of on-page SEO
It’s necessary to rank your website on a top-notch search engine result page for a few search queries. On-page SEO can help in upholding the website in a significant position for relevant keywords. Such keywords should be relevant to the business. A few important things to keep in mind are, H1 tag of the web page should include a title tag, informative Meta descriptions for every page, images with alt text, fresh and engaging content, and internal links to other pages.
If your website’s content is thin, copied, keyword-stuffed, or something uninterested, it works as a barrier to your website’s success. Hire the best SEO Ahmedabad Agency to craft engaging, informative, and fresh content for better search result exposure.
- Insecure website
HTTPS indicates a safe and secure traverse into the website. If your website isn’t secure, visitors tend to stay away from interacting further. They may have fear of losing their private information. Hypertext Transfer Protocol Secure is a secure and encrypted network to exchange information. So, make sure that your website runs on HTTPS rather than HTTP. Even Google doesn’t support websites with HTTP protocol.
If your online store has any or all of the above-mentioned factors, you should immediately hire the Best SEO Company in India and resolves issues.