The industry of digital marketing is continuously evolving and you need to keep up with the latest content marketing trends. When it comes to SEO, nobody could ever skip the inclusion of content marketing because, content and SEO are “two sides of a coin” – couldn’t survive single.

Studio45 has already earned name and fame in the industry of SEO Ahmedabad and across the world. With each day, the company brings out more & more ideas to tackle the Goole often-changing algorithm and level up the client’s business. How could we do the job effortlessly? Many of our competitors have the same question.

That’s how we reach to the idea of searching content marketing trends that influence SEO so you know about what to expect and how to stabilize your business image.

However, there are so many trends you can choose from the content marketing area. For a beginner, it could be definitely overwhelming to narrow down the choices that will impact SEO. But we have a few strategies to help you out.

• Quality content is heart to SEO

Content is a sensitive topic since every SEO strategies depend upon the content & keywords. This can even become more important if your brand focuses on the strategy to customers and you sell the product directly to the customers. It would become highly important to optimize content and drive content traffic.

This is the reason knowing about the trends is so important.

• Voice search content and natural language search

There have been many updates on voice search in the SEO world because people nowadays prefer to search on voice feature instead of texting search queries. The trend of voice search has a high influence on SEO. The usage of voice search is continuously increasing which makes the SEO people plan out the strategy to stand constant with voice searches too.

Around 71% of consumers prefer to use voice searches with compare to other ways! 

• Content optimization for user search intent

Content and search engines correlate with each other. Both of them are now in sync and bound with strict rules that should be followed. The content trend has shifted the focus on the users and Google tries to deliver personalized content to the users. For understanding the user search intent, it is important to perform a keyword research operation. If you know the needs of users or when they search for specific queries, almost half of the work is completed.

To understand the audience better, perform keyword research, conduct studies to find out the main point if they find what is important if they find the website needs. If there is a high bounce rate that means they don’t find exactly what they look for on the website. Then you need to check into the content and see if there are any misleading topics or titles aside from the target.