Why Avoid Keyword Stuffing? Everything in Brief
Excessively and overly placing keywords in the content is considered as keyword stuffing in a normal term. Have you ever thought, why each of the Best SEO Company in India claims that they restrict keyword stuffing practices?
Could it affect the website ranking or credibility?
Let’s see what Studio45 – a leading SEO agency covers up in this guide.
Another term denotes, it is when any brand stuffs a webpage with the same combination of words with greed to earn a high ranking on Google or other search engines. However, many brands still use keyword stuffing to boost search visibility, which is not a good practice to take further.
Keyword stuffing can be easily detected if you use the keywords repetitively, include words that aren’t contextual, add irrelevant keywords, and include the same set of keywords.
A stuffed portion of keywords can be easily noticeable. But in SEO, it is the percentage of times any keyword is used in the content.
Keyword density is the exact parameter to evaluate the extent of keyword stuffing in any content. Keyword density should be 2%, as per SEO guidelines. And, you can measure it for your sort of content this way,
Keyword Density = (Number of words in content)/(Number of times keywords appear in the content)
If the content is around 200 words and the keyword appears four times, which means the keyword density is 50%. It is clearly crossing the defined amount of keyword density.
This does not end here. There are a few types of keyword stuffing that isn’t visible to visitors because it is in a hidden form.
A few practitioners include text with the background colour to hide them from readers but crawl for Google. Repeated use of the same text in Meta tags, comment tags, page’s code, or any other type of content.
Such practices of keyword stuffing can affect your brand. If you think that it is smart to gain maximum ranking results, then you’re wrong.
This can even lower down your ranking and can also affect your brand image. In many cases, Google or any other search engine restricts or blocks your website from the web.
Avoid Keyword Stuffing as It is a Bad Practice
Keyword stuffing can almost destroy your ranking efforts. The purpose of website content is to help to find answers to customers’ burning questions. The content should engage with the audience and should be formed to engage the readers.
A website with stuffed keywords could not fulfil the purpose of including information.
It seems like you put the information to impress Google, not to genuinely help visitors. This impacts poorly on your audience and they start leaving your website with disappointment.
Once and for all, you pour efforts to increase the ranking but it leads to something opposite. Eventually, you start losing audiences and find your business at a loss.
In a nutshell,
Choose effective SEO services to improve your online result without implementing keyword stuffing. Start looking for the Best SEO Company in India to fulfil your vision.