Have you ever thought that for your every search query there have been lots of blogs and articles? Nearly, there are 2.8 million blog posts written on a daily basis. This means, there are lots of contents and the amount is increasing continuously.

So, if you want to promote your online store to the most targeted audience, it is essential to bind a powerful content marketing strategy.

The power of blogging is underrated by many online business persons. Many feels, it’s a waste of efforts, but the truth is, the more you invest in content, the more benefits you can have.

Among various eCommerce platforms, Shopify is believed to be one of the most preferred blogging platforms because of its easy to adopt features and mechanisms. Here, let’s take a look into how Shopify blogs work, what it offers, and how it starts integrating blogs with your online store.

Starting with a basic introduction of Shopify as a blogging platform

Shopify has embedded capabilities that will help in fulfilling eCommerce blogging needs. The platform is free and easy to understand; anyone can start uploading images, videos, and access visual editors, navigate through the dashboard, integrate Shopify SEO features, and do almost anything with this simply addressed platform.

However, Shopify is not WordPress, and it is not that powerful for all the advanced features, but you may not need all the functionality if you aim for a blogging site.

Why should anyone choose the Shopify blog and not others?

With the help of your own Shopify blog, it will become easy to engage with the right audience and make them shop from the store. It will also become easy to manage and maintain the content using a single admin tool. It will also become easy to maintain a cohesive feel between your blog and shop. They are completely different pages on the same site with the same look & feel. Ultimately, the system will be easy for you to handle and for your customers to shop through.

Activate your Shopify blog

If you want to turn on your Shopify site’s blog, you need to go to the admin section of your Shopify store and click on the “Online Store” button located on the left menu bar. You will find “Blog Posts” in the sub-option and click on the “Manage blogs”. After that, click on the top-right menu “Add Blog” from where you can add it to your website’s navigation menu. Give a proper name to your blog, and yes,…you are done.

Manage your content properly

Blogging is a lot more about creating content. It includes everything like what type of content you create, get enough idea about your interested readers, and how many times your content is shared. Shopify also offers functionality to help people explore more and share the content, just like other blogging platforms.          

Over to you,

Do you need a helping hand to create your first Shopify eCommerce store? Studio45 can be your right destination. We have a talented team of Shopify developer in Ahmedabad, let’s get connected.